Employment

Senior Digital Advertising Specialist


Type:

Full-Time

Salary:

$70,000 to $75,000

/ Yearly

Posted:

Jan 22, 2024


Description 

Lautman Maska Neill & Company is looking for an experienced Senior Digital Advertising Specialist to join their team. The ideal candidate will have a proven and extensive presence in both the fundraising and nonprofit sectors and success running and managing ad campaigns from start to finish. The Senior Digital Advertising Specialist is responsible for leading strategy development and execution of advertising campaigns across a variety of platforms and is adept at monitoring and analyzing campaign data to help optimize performance, provide recommendations, and ensure ads remain cost-effective.  

Key Responsibilities 

  • Create and manage advertising strategy for nonprofit clients 
  • Provide ongoing recommendations, conduct testing, procure audience targeting, and oversee creative direction 
  • Analyze data ad results; report performance to clients 
  • Write ad copy and collaborate with the Creative Department on art deliverables 
  • Create campaign budgets, track spending, and make recommended changes based on ad performance 
  • Create ads within ad platforms; collaborate across multiple team channels to get pixels, donation pages, and advocacy pages set up 
  • Monitor ad performance and make real-time recommendations and changes to optimize ad performance 
  • Set up new clients on advertising platforms; optimize Google Analytics and Tag Manager conversions 
  • Collaborate with advertising vendors 

Qualifications 

  • 3-5 years of digital advertising experience, including managing ad campaigns full-cycle in the fundraising and nonprofit sectors a must 
  • Experience with Google Campaign Manager, Facebook Business Manager, Google Analytics, Google Ads, Meta Ads, and Microsoft Ads 
  • Previous experience working in a digital agency that manages a portfolio of non-profit clients is strongly preferred 
  • Must be detail-oriented, self-starter, highly organized, a self-starter, and eager to make a difference  

About our Location 

We are located south of Dupont Circle in Washington, DC. The position is offered in either a Hybrid, On-site, or *remote capacity.  

*This position will be available remotely for candidates who will be in a work location in which Lautman Maska Neill & Company has an established business entity. We currently operate in Arkansas, Delaware, Florida, Louisiana, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, Washington, and Washington DC. 

Visit our website www.lautmandc.com to learn more about our company and the clients we serve. 

Equal Opportunity Employer 

Lautman Maska Neill & Company seeks qualified candidates for all open positions. Lautman Maska Neill & Company is an equal opportunity employer and conducts all business activities, including hiring and other employment decisions, without regard to the employee or applicant’s race, color, religion, national origin, sex (including pregnancy, childbirth, related medical conditions, or breastfeeding), age, marital status, personal appearance, sexual orientation, gender identity or expression, familial status, genetic information, disability, matriculation, or political affiliation. 

Benefits: 

  • 401(k) 
  • 401(k) matching 
  • Dental Insurance 
  • Flexible spending account 
  • Health insurance 
  • Health savings account 
  • Life insurance 
  • Paid time off 
  • Parental leave 
  • Retirement plan 
  • Vision insurance 

Schedule: 

  • Monday to Friday 
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More info
Listing Type

Employment

Job Function

Executive/Senior Management

Job Location

-Remote, District Of Columbia, Maryland, New York, Virginia

Additional location info

Arkansas, Florida, Louisiana, Maine, Massachusetts, New Jersey, Oregon, Pennsylvania, Tennessee, Washington

Job Industry

For-Profit Consultancy

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