$106,500 to $109,500
Apr 30, 2023
Who we are:
The Vera Institute of Justice, founded in 1961, is a nonprofit criminal justice organization that strives to build just government institutions and safe communities free from the scourge of racism, white supremacy, profit, and inequity that is pervasive in this country’s legal systems. We are an “inside” lane organization that drives change at scale with ambitious public sector leaders who share our commitment to building anti-racist, reparative systems that deliver justice. We leverage our access to government to transform these systems and work collaboratively with stakeholders across many movements—including advocacy, grassroots, and grasstop organizations. Our role is to pilot solutions that are transformative and achievable, harness the power of evidence to drive effective policy and practice, and use advocacy and communications to change narratives and norms.
Vera has a staff of 300 people and offices in New York City, Washington, DC, Los Angeles, and New Orleans. We are an equal-opportunity employer with a commitment to diversity in the workplace. We expect our staff to embody respect, independence, collaboration, commitment, anti-racism, and equity—both in our outward-facing work and the internal culture of our workplace. We value a range of experiences in people’s educational backgrounds and encourage people who have been directly impacted by the criminal justice system to apply.
Who you are:
Reporting directly to the Digital Engagement Director, the Associate Director, Web Strategy will be responsible for evolving and maintaining the Vera website, driving the all-around user experience for Vera’s growing audience, constituents and donors alike throughout their digital journey, while making continuous improvements in its operational efficiency.
The Associate Director, Web Strategy will oversee web strategy, as well as web development, user experience design, website content production, and Search Engine Optimization (SEO) for the Vera website. They will be responsible for the maintenance, publishing, and ongoing strategic development of Vera’s website to enhance search engine visibility, inspire engagement, and elevate the organization’s work, mission, and brand.
They will apply deep understanding, expertise, and leadership in strategizing and managing the continuous improvement of Vera website features, content, information architecture, data collection and analysis to support Vera’s overarching strategic goals.
Close collaboration with Digital Content and Editorial team members, Digital Fundraising and Development, IT Services, Program and Research teams, is essential for maintaining healthy and fully operational web functionality—and integral to this person’s success.
What you’ll do:
Devise a roadmap aimed at evolving the overall technical strategy for Vera’s public-facing website as a growth channel for new leads and donors, while also engaging Vera partners and advocates around issue area priorities
Work cross-functionally to support Vera initiatives work
Track, monitor, and optimize performance against key KPIs for the organization
Consult on ongoing maintenance of Vera Institute of Justice subdomains, microsites, and Vera’s retail website
Other duties as assigned
What qualifications are we looking for?
Knowledge, Skills, & Abilities you’ll bring:
Please note this role will report to our Brooklyn, NY, office. Vera employees adhere to a hybrid schedule and are in-office on an alternating schedule that generally amounts to 10 days per month.
Compensation and Benefits:
The compensation range for this position is $106,500 – $109,500. Actual salaries will vary depending on factors including but not limited to experience and performance. The salary range listed is just one component of Vera Institute’s total compensation package for employees. As an employer of choice in our field, supporting Vera staff—both personally and professionally—is a priority. To do this, we invest in the well-being of our staff through other rewards including merit pay, generous paid time off, a comprehensive health insurance plan, student loan repayment benefits, professional development training opportunities, and up to $2,000 annually for education costs and fees relevant to Vera work, employer-funded retirement plan, and flexible time. To learn more about Vera’s benefits offerings, click here.
Applications may also be faxed to:
ATTN: People Resources / Associate Director, Web Strategy
Vera Institute of Justice
34 35th St, Suite 4-2A, Brooklyn, NY 11232
Fax: (212) 941-9407
Please use only one method (online, mail, or fax) of submission.
No phone calls, please. Only applicants selected for interviews will be contacted.
As a federal contractor, and in order to ensure a healthy and safe work environment, Vera Institute of Justice is requiring all employees to be fully vaccinated and provide proof of their COVID-19 vaccine before their start date. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.
Vera is an equal opportunity/affirmative action employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, citizenship status, current employment status, or caregiver status.
Vera works to advance justice, particularly racial justice, in an increasingly multicultural country and globally connected world. We value diverse experiences, including with regard to educational background and justice system contact, and depend on a diverse staff to carry out our mission.
For more information about Vera, please visit www.vera.org.