Social Media Manager
American Friends Service Committee
Location: Flexible, with preference given to candidates located in cities where AFSC has a larger staff base (Philadelphia, PA; New York City/Newark; Oakland, CA; Washington, DC; Cambridge, MA; Chicago, IL; Atlanta, GA)
Application Deadline: November 18, 2020
For consideration, please attach your cover letter and resume to the online application.
Summary of Principal Responsibilities
The Social Media Manager coordinates the strategy for AFSC’s use of a variety of social media networks to build new and lasting relationships to support AFSC’s social change efforts. The position will actively create content and engage on select networks on AFSC’s behalf. They will support AFSC staff around the world to use social media to cultivate and engage supporters and program constituents. The Social Media Manager serves on AFSC’s Web Team and with them develops integrated online and social media efforts that support our programs, fundraising, and overall visibility.
Essential Functions/Responsibilities: The key responsibilities of the Social Media Manager include the following:
- Develop, implement, and manage social media strategy for AFSC.
- Manage plans and pilots to use social media ads, posts, and ambassadors to promote email subscriptions, online activism, events, and fundraising. Collaborate with colleagues throughout the organization to strategize how social media efforts fit with other outreach and engagement.
- Write social media copy, sometimes on an extremely short timeframe. Produce some graphic design and videos for social media.
- Manage AFSC’s social media content from all contributors and guide other content creators. Serve as a mentor on using AFSC’s voice in social media and effective social media practices. Update training and support materials to guide staff use of social media networks.
- Monitor and mediate conversations about AFSC and our positions and programs on social media. Engage constituents who post questions, critiques on social media.
- Identify influential people, organizational partners and institutions who can help amplify AFSC’s messages and activist and fundraising opportunities. Build and promote relationships with social media staff at partner organizations and with AFSC ambassadors.
- Coordinate social media plans with the media relations team to promote AFSC’s activities and positions to journalists and share news stories with AFSC supporters and potential supporters.
- Define the most important social media indicators. Monitor metrics and lead learning discussions based on results.
- Curate several key landing pages on AFSC.org to optimize constituent engagement.
- Keep information updated on charity watchdog sites and other important portals, such as Guidestar and Wikipedia. Engage donors and constituents on those sites with current information about AFSC’s work.
- Attend webinars, workshops, and other professional development opportunities to stay current with social media practices.
- Serve as a proofreader in the Communications Department for a variety of material.
- Supporting other content, acquisition, and engagement projects, as assigned.
Education: Bachelor’s degree or equivalent related work experience is required.
- Three years’ experience in social media, preferably in a nonprofit setting. Experience planning and implementing a social media campaign for advocacy or issue awareness is preferred.
- Knowledge of different social media platforms, emerging best practices, key metrics.
- Experience writing for online audiences.
- Familiarity with best practices in search engine optimization. Knowledge of HTML and web analytics is preferred.
Other Required Skills and Abilities:
- Ability to design and edit graphics that are optimized for different social media platforms. Good design editing skills.
- Video editing and production experience.
- Passion and commitment to the mission of AFSC.
- Experience with creating and sustaining relationships using excellent verbal and writing skills.
- Spanish language skills preferred.
- Ability to work in cross-functional teams.
- Ability to manage many projects simultaneously. Excellent time-management skills.
- Skills at training and coaching.
- Commitment to Quaker values and testimonies. Understanding of and compatibility with the principles and philosophy of the American Friends Service Committee including nonviolence and the belief in the intrinsic worth of every individual.
- Understanding of and commitment to the principles, concerns, and considerations of AFSC in regard to issues of race, class, nationality, religion, age, gender and sexual orientation.
Compensation: Salary begins at $58,197 with minimal flexibility based on experience –Exempt – Comprehensive medical and hospitalization plan; term life, accident and salary continuation insurances, defined benefit pension plan, plus fringe benefits; participation in unemployment and worker’s compensation and social security.
The American Friends Service Committee is an Affirmative Action/Equal Opportunity Employer. Qualified persons are encouraged to apply regardless of their religious affiliation, national origin, race, age, sex, gender identity, sexual orientation or disability.
AFSC’s Central Office and some of its offices in the U.S. are unionized workplaces. This position is represented.
The American Friends Service Committee is a smoke-free workplace.
How to Apply
For consideration, please attach your cover letter and resume to the online application here.