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Senior Director, Digital Products

Reading Is Fundamental


Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality content to make an impact and engaging communities in the solution to give every child the fundamentals for success. As the nation’s largest children’s literacy non-profit, Reading Is Fundamental maximizes every contribution to ensure all children have the ability to read and succeed.
Senior Director, Digital Products Essential Duties
Product Development

  • Manage and grow RIF’s product pipeline of digital products distributed to schools, libraries, and centers.
  • Coordinate activities for internal development staff and external vendors that support the portfolio including:
    • 2 software engineers, 1 web coordinator/digital engagement manager
    • Salesforce Vendor
    • Drupal Development Agency
    • Marketing Automation
  • Develop RIF’s digital and content strategy.
  • Keep a current roadmap of all digital development. Manage key deliverables and schedule for digital product portfolio
  • Maintain a ticketing system for digital development.
  • Manage external digital development teams.
  • Ensure that all digital products address RIF’s mission pillars.
  • Work with stakeholders to ensure product and content strategies align with their requirements.
  • Maintain the Content Management System for use with all RIF products, whether external or internal.
  • Be an advocate for children’s literacy by developing relevant digital products that promote literacy.


  • 7-10 years experience;
  • Strong background in all aspects of product development;
  • Strong experience in developing digital products, especially education-focused products;
  • Strong experience managing complex vendor relationships;
  • Experience managing processes and working with key stakeholders;
  • Experience with content management;
  • Experience in defining product requirements based on business objectives and stakeholder input.
  • Experience in project budgeting and project management;
  • Experience in K-12 education highly desirable;


  • Bachelor’s degree in a related field or equivalent work experience.


  • Strong project management skills to manage projects and teams from concept to tracking
  • Experience managing a diverse technology stack
  • Ability to analyze findings and translate those findings into product and service recommendations
  • Ability to motivate and engage a network of affiliated programs
  • Demonstrated ability to work effectively with institutions, vendors and consultants
  • Proficiency in MS Word, PowerPoint, and Excel
  • Excellent written, verbal, and project management skills
  • Ability to travel
  • A creative team member with an ability to work collaboratively
  • Organized, detail-oriented, and have the ability to prioritize multiple tasks
  • Ability to work productively under pressure to meet deadlines
  • Self-motivated to work with new initiatives in online professional development

RIF offers a comprehensive benefits package including health, dental and vision plans, generous annual leave, a 403(b) plan with company contribution and company paid life and disability.
To Apply: Please submit your cover letter including your salary requirement and resume for consideration.
RIF is an equal opportunity employer.


District Of Columbia
DC Metro Area
Executive/Senior Management
No information provided...
Posted on:
August 23, 2019

How to Apply

To Apply: Please submit your cover letter including your salary requirement and resume for consideration at this link only:  http://bit.ly/RIF-SDDP

RIF is an equal opportunity employer.