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Employment

Marketing and Communications Manager

Repair the World

https://werepair.org

OVERVIEW
Repair the World is hiring a data-driven and creative full time Marketing and Communications Manager. This role is located at our national office in Manhattan. The Marketing and Communications Manager focuses on big picture strategy and branding, while also managing the execution of marketing tasks. The Marketing and Communications Manager reports directly to the Director of Digital Strategy and works closely with the Development team, Fellowship team, and Program team to develop high-level national marketing and communications strategy.

RESPONSIBILITIES
Strategy & Growth

  • Design and manage communications strategy for the organization.
  • Collaborate across departments to promote a compelling and consistent tone, style, and voice of marketing materials that best asserts Repair the World’s brand and communications objectives.
  • Build and manage Repair’s brand nationally and cohesively across nine Repair Communities, including updating and maintaining brand toolkit and style guide according to best practices and organizational growth.
  • Develop and implement Repair’s editorial calendar including structure and strategy for email blasts and social media announcements.

Email Marketing, Social Media and Website Management

  • Develop and implement email marketing strategy and goals for Repair programming, fundraising, and recruitment.
  • Supervise email marketing execution by local city teams, Fellowship team, and fundraising team; as well as building national email blasts.
  • Oversee social media content creation and implementation in collaboration with part time consultant; responsible for maintaining organization-wide social media calendar.
    • Lead the Fellows social media “internal team role” group for advice on social media best practices and strategy.
  • Manage WordPress website in connection with consultants to make sure content is up to date and website is operating smoothly.
  • Act as email marketing lead for Repair (through our software Pardot):
    • Lead large-scale training for all staff on Pardot functionality and abilities.
    • Lead the Fellows newsletter “internal team role” group for advice on Pardot and email strategy.
    • Collaborate with the Digital Strategy team to integrate Pardot with Salesforce to be the most effective and user-friendly CRM.
    • Research and learn new Pardot tools to further segment lists, automate, and ultimately increase open and click rates for peak engagement.

Data & Consultants

  • Lead data-driven marketing decision making and “design-test-improve” cycles.
    • Develop A/B testing strategy for email marketing, copy, website, and social media. Analyze results and provide recommendations for ongoing improvement.
    • Report regularly on the results of website, email, digital campaigns and social media activities, propose recommendations for ongoing improvement and optimization and implement agreed-upon changes.
  • Manage relationships with marketing consultants when needed.
  • Collaborate with PR consultant to drive direction of publicity for Repair, identifying opportunities for publicity, connecting with staff to make sure they feel comfortable and confident representing Repair in the press.

CORE QUALIFICATIONS

  • Minimum 2 years’ experience in marketing and communications
  • Proficient communication skills, specifically around clear, compelling, and persuasive copywriting for digital
  • Proficiency using digital systems to manage content (CMS) and relationships (CRM), with a preference for experience for Pardot and Salesforce
  • Understanding of WordPress, Facebook (including Ads Manager), Twitter, and Instagram
  • Knowledge of best practice and trends in digital marketing
  • Creative problem-solver able to anticipate and solve problems independently, and follow through on projects to completion

Additional Desired Qualifications 

  • Strong understanding and commitment to working through a social and racial lens
  • Understanding and experience with A/B testing, across email, social media, and website
  • Digital advertising experience, including Google AdWords and SEO
  • Graphic design: experience with Canva and Adobe Creative Cloud
  • Basic understanding of HTML for email

HOW TO APPLY
For immediate consideration, please submit your cover letter and resume. Applicants will be interviewed on a rolling basis. The position is expected to begin immediately, although some flexibility may be available for the right candidate.

EQUAL EMPLOYMENT OPPORTUNITY
Repair the World provides equal employment opportunities to all applicants and employees without regard to race, color, religion, gender, sexual orientation, gender expression, age, alienage or citizenship status, creed, genetic predisposition or carrier status,national origin, disability condition, marital status, status as a disabled or Vietnam era veteran, or any other protected characteristic as established by law. In addition, the organization affirmatively seeks to advance the principles of equal employment opportunity as it applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. People of color; lesbian, gay, bisexual, trans and gender non-conforming people; women; and differently abled people are encouraged to apply. We also encourage applications from people of diverse religious, spiritual, and cultural backgrounds.

COMPENSATION
The starting salary for the position is $58,000, if you have 2-3 years of relevant experience. If you have more than that, let’s talk. Generous benefits package includes paid time off for service, in addition to vacation time and Jewish and American holidays. Generous benefits package includes paid time off for service (in addition to vacation and holidays), Employer pays 100% for employee medical/dental/vision coverage and 50% for dependents, retirement matching, professional development and three months of paid parental leave.

Details

Type:
Full-Time
State(s):
New York
Location(s):
Function:
Marketing/Communications
Industry:
Public/Social Benefit
Salary:
$58,000
Posted on:
September 23, 2019

How to Apply

HOW TO APPLY
For immediate consideration, please submit your cover letter and resume. Applicants will be interviewed on a rolling basis. The position is expected to begin immediately, although some flexibility may be available for the right candidate.