Manager of Social Media
National Trust for Historic Preservation
This position, as a key member of the digital marketing team, manages the National Trust’s overall social media strategy, including creating content, analyzing data, and maximizing connections with preservation allies. This position works to meet the department’s goals of expanding the reach, relevance, and impact of the National Trust’s work through social media, websites, email, and other digital channels. The manager of social media also collaborates with colleagues to ensure integrated marketing campaigns on cross-organizational programs with a strong social media component.
- Drive engagement and national awareness of the National Trust’s work by generating creative, clear, and compelling content for social media campaigns in coordination with marketing and programmatic colleagues. Exercise sound independent judgment and decision-making regarding content and outreach to target audiences.
- Strengthen our brand and engage our community on social media by providing basic customer service and moderation on the National Trust’s social media channels. Ensure the organization effectively engages with a larger, broader, and more culturally diverse audience.
- Contribute to regular cross-channel reporting on a monthly and campaign basis. Analyze and report on social media data and make recommendations for optimizing performance; provide strategic insight about the National Trust’s social audiences.
- Manage internal and external relationships for a selection of cross-organizational programs and campaigns with a strong social media component. Provide strategic insight to Corporate Partnerships team on cause marketing campaigns.
- Manage efforts, both organic and paid, to develop and test new strategies, tactics, and advertising programs to grow the National Trust’s social following, deepening followers’ engagement with the organization and driving them towards action or other support. Coordinate efforts with vendors and consultants as needed.
- Provide expert guidance to other divisions, subsidiaries, and National Trust Historic Sites on social media best practices. Provide training when needed.
- Engage in social media actively and consistently, including exploring the potential of emerging channels and management tools.
- May include work outside traditional business hours and on weekends. Some travel required.
- 5+ years of professional-level experience, particularly in geographically dispersed nonprofit, and working in online marketing/communications. Interest in historic preservation, history, architecture, and/or urbanism preferred.
- Experience in, and a passion for social media – including an active, public, personal social presence.
- Expertise with social media management tools such as Hootsuite required.
- Expertise with developing content and metrics reporting for online/social media/digital platforms.
- Project management, analytical, and problem-solving skills, including issue identification and prioritization. Ability to adapt and be flexible in a dynamic work environment and achieve results with limited supervision. Able to handle frequently changing and/or unscheduled tasks with accuracy.
- Effective presentation skills. Excellent writing, spelling, grammar, and proofreading skills, as well as strong verbal communication and customer service skills.
- Strong organizational skills. Excellent attention to detail.
- Demonstrated success in engaging culturally diverse colleagues and stakeholders.
- Public contact and ability to work successfully in close proximity to others required.
- Proven ability to continually develop skills related to use of rapidly changing technology and communications best practices. Entrepreneurial spirit and skill set a plus.
- Tech-savvy with intermediate to advanced skills in standard MS Office applications, the Adobe Creative Suite, and basic HTML. Experience with Engaging Networks or Care2 a plus.
- Bachelor’s degree (or equivalent years of experience) required, preferably in marketing, communications, or related discipline.
- Experience in any of the following areas is desirable but not required: Google Ads grant management, paid search, display advertising, online fundraising, text messaging, email engagement, or digital advocacy.
- Regular and reliable attendance is required.
How to Apply
Full description and application instructions can be found at https://savingplaces.org/socialmediamanager.