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Manager of Annual Giving

Population Services International

Who We Are 

With over 45 years of experience, working in over 60 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer empowered healthcare.

There are over 7,000 “PSI’ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.

Join us!


Corporate Partnerships & Philanthropy Department

The Corporate Partnerships and Philanthropy (CPP) team harnesses the power of philanthropy and partnerships to help PSI accomplish its goals.

We are looking for a Manager of Annual Giving to develop, manage, and execute a comprehensive annual giving program, targeting online and mid-level donors. Since Annual Giving’s inception at PSI five year ago, we’ve more than tripled our revenue from individual donors. However, we’ve plateaued and are looking for someone who can leverage our assets to continue our growth.

This position is new.

The ideal candidate should be comfortable:

  • Spotting untapped resources within the organization and building both internal and external relationships that could help us grow.
  • Optimizing current strategies to improve retention and upgrade current donors.
  • Ensuring the Annual Giving Manager role is a value-added investment for the organization.

Sound like you? Read on.


Your Contribution 

You will be responsible for co-creating a strategic individual fundraising plan and a one-year annual working plan, which outlines strategic initiatives and tactics covering email, online giving channels, acquisition efforts, online and offline stewardship, and other opportunities all focused on shaping a sustainable and growing tradition of annual support.

This position will manage a variety of internal and external partners to execute on the strategy and grow the annual giving program while supporting the greater development goals of PSI. Strong project management skills and accountability to deadlines are a must!
You will:

  • In partnership with an external vendor, determine annual giving goals—including revenue and retention–and build strategic and tactical plans for achieving these goals.
  • Lead online giving for the entire organization and partner with external vendors on creative, content and implementation.
  • Manage work of digital donor marketing vendors. Knowledge of digital fundraising campaigns is a must.
  • Ensure deadlines are met and quality control standards are implemented consistently.
  • Lead strategies for acquiring new donors online – particularly those in archetype/market segments identified as having potential for the greatest growth.
  • Lead efforts to acquire, renew and upgrade donors in PSI’s Impact Makers monthly giving program.
  • Lead efforts to retain and grow PSI’s Innovator’s Circle mid-level giving program, conducting personal cultivation and stewardship, as appropriate.
  • Conduct donor research to identify major gift prospects.
  • Work effectively with team to build strategies for moving donors to higher giving levels.
  • Work closely with the Salesforce Administrator and Development Coordinator on reporting for data-driven decision-making and analysis.
  • Develop and implement effective stewardship efforts to improve retention.
  • Partner with the External Relations & Communications department to identify content for campaigns and ensure consistency with PSI’s overall digital strategies.
  • Project manage ALL aspects of work outlined above.
  • Champion individual fundraising within PSI.
  • Coordinate fundraising activities with other members of the CPP team under the guidance of the Deputy Director, Individual & Major Gifts.
  • Seek out and participate in professional development opportunities and utilize external resources related to annual giving and donor services to understand best practices and stay current with innovative techniques.


What Are We Looking For?

The candidate we hire will embody PSI’s corporate values:

  • Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.
  • Pragmatism: You’ll strive to deliver the best possible result with the resources available. You won’t be paralyzed by a need to make things perfect.
  • Honesty: You own your mistakes and are open about your shortcomings – it’s the only way you’ll learn and improve.
  • Collaboration: You’ll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won’t succeed.
  • Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt.
  • Commitment:  You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin.


The Basics

  • Experience: You have at least 5 years of years of progressively responsible experience in fundraising or marketing, with specialized training in fundraising preferred.
  • Education: You have a BA/BS degree.
  • Communication: You have superb writing, editing, analytical and project management skills. You have good computer skills with database management experience.
  • Initiative:  You are proactive – you see a need and you meet it. You’re bold. You stay positive when faced with challenges, manage your time effectively, and communicate with your team efficiently.
  • References will be required.
  • Must be authorized to work in the United States.  N.B. PSI will not consider work visa sponsorship and relocation expenses will not be covered for this position.
  • The successful candidate will be required to pass a background check.


The ideal candidate will be

  • Mission Driven: You have a passion for making the world a better place.
  • Personable: You like interacting with your colleagues and donors.
  • Pro-Active: You are an energetic, self-starting strategic thinker with strong organizational skills.
  • Trustworthy: Have a high level of personal integrity, adapt well to change, and manage competing demands
  • Collaborative: You excel in bringing together teams and working with both internal and external partners.
  • Uniting: You can build relationships to gain cooperation and motivate individuals in order to accomplish project goals.
  • Composed: Demonstrate patience and maturity in dealing with donors, staff & their requests.
  • Inquisitive: Possess excellent listening skills with proven experience building and sustaining quality relationships.
  • Open-minded: Be able to engage with a variety of constituencies with varying interests and perspectives.


Additional Information

  • Based in DC
  • Up to 10% international travel
  • Reports to Deputy Director, Individual & Major Gifts


Application Status

  • Exempt

*Due to the high volume of applications, only finalists will be contacted. Curious about your status? Please log into your iCIMS account to find out.

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.


How To Apply

Click here to apply.



District Of Columbia
Washington, DC
Health/Human Services
No information provided.
Posted on:
January 21, 2019

How to Apply

Apply online!