Food & Water Watch is leading the critical, dynamic, environmental campaigns necessary for humanity to thrive. How do we do that? We challenge the corporate control and abuse of our food and water resources, alter the relations of power in our society and empower people to take action! For more information, check out our website at www.foodandwaterwatch.org.
The Digital Program Manager will lead, coordinate and advance Food & Water Watch’s goals online through compelling content that tells our story, engages and educates our membership, and grows the movement to fight corporate influence in Washington. Overall, the organization seeks to increase members and activists, and digital is a key ingredient to the success. This position is a unique blend of technical guru, digital strategist, social media expert and lead content editor to support a young organization whose impact, both online and offline, is growing steadily.
The selected candidate will help give strategic direction on how to achieve integrated online content and messaging across multiple websites and social media platforms to engage our nearly half a million members and leverage our digital properties to raise money and win campaigns. A key component will be forging a content strategy for our complex digital content.
This position will also manage major new online projects to completion, such as site redesigns in 2018, and will also have staff management responsibilities.
The Digital Program Manager (DPM) should be a team player, an experienced project manager, and have experience managing and integrating web, social media, and other digital properties. Demonstrated knowledge of user experience and design is a plus. The Manager will work closely with staff across Food & Water Watch departments, acting as a strategic partner to expand our digital thinking and shape our online presence. The DPM will work closely with our organizers, web team and communications staff to manage digital campaigns to ensure content and branding are consistent across all of our social media and online platforms.
This position can be based in either Austin, TX or our Denver, CO office. The Digital Program Manager reports to the Director of the Creative Strategy & Engagement (CSE) team.
Food & Water Watch strives for a diverse work environment and encourages women, people of color, LGBTQ individuals, and differently-abled people to apply.
- Lead in development of digital content strategy for the organization.
- Ensure our web and social media properties are leveraged to raise donations and drive advocacy actions.
- Evaluate and analyze the performance of Food & Water Watch’s digital channels against established goals, and lead in data-driven decision-making.
- Write and create engaging content for all of Food & Water Watch’s digital channels tailored to our target audiences.
- Help grow Food & Water Watch’s reputation as a digital leader.
- Directly manage web/social media staff within the CSE Department and provide digital leadership to online staff across departments in collaboration with our deputy director so that social is coordinated with both email communication as well as fundraising initiatives.
- Manage technical digital projects and collaborate with web developers, website managers and others within the organization.
- Oversee Food & Water Watch’s content strategy to ensure that our extensive content is presented to maximize its impact and reach, with an understanding of how best to use our web resources to achieve our goals and reach our target audiences online.
- Promote a culture of testing and manage ongoing A/B testing to optimize digital properties.
- Work closely with and supervise in-house and third-party developers and contractors and identify issues with technical performance of website and find solutions where needed.
- Monitor search rankings for Food & Water Watch web properties, and ensure that all web content is SEO optimized.
- Participate in message development for Food & Water Watch institutional identity and for campaigns.
- Ensure that staff are well trained on web and social media tools as required. Promote strong adoption of online tools and cross-team collaboration on the use of those tools.
- Other duties as required.
- Strong knowledge of digital best practices for nonprofit online marketing, email messaging, online advocacy, and online fundraising is critical.
- Proficiency with eCRM systems and strong understanding of metrics, analytics, reporting tools and A/B testing. High level of comfort with technology is a must. Experience with HTML and CSS is a strong plus.
- Passion for the issues Food & Water Watch is tackling every day is a must. Shares our progressive values and feels comfortable standing up to the establishment, including Democrats that compromise on our issues. Previous experience with water, food, or public interest issues is a plus.
- Experience editing, preferably for an online publication.
- Excellent campaign style writing, including the ability to quickly condense information and convey it clearly and concisely.
- Strong interpersonal and collaborative skills. Ability to work well with a wide variety of people (both technical and non-technical staff) and to coordinate diverse tasks. Excellent relationship-management skills.
- Excellent ability to manage many projects at once with clear attention to detail. Ability to plan ahead and shift plans to match a change in priorities is a must.
- Demonstrated leadership capability. Wants to be part of a team.
- Sense of humor appreciated.
- Long/irregular hours and travel possible.
- Applicant must be legally eligible to work in the United States.
Benefits & Compensation
- Salary $70,000 to $85,000 – dependent on experience and location.
- 100% employer-paid health care, dental, vision, and long-term disability insurance.
- Up to three weeks paid vacation to start and three personal days.
- Food & Water Watch offices are closed for all federal holidays and an extra week at the end of December.
- Paid sick days.
- Family and medical leave.
- 403(b) retirement plan with annual employer contribution after the first year on staff.
- Professional development opportunities on an ongoing basis.