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Digital Marketing Manager



Type: Full TimeMin. Experience: Manager/SupervisorReports to: Vice President of Marketing & Digital Fundraising
Location: Chicago (IL), Detroit (MI), New York City (NY), Oakland (CA), or Stamford (CT)
FLSA: Full Time/Exempt
Schedule: Monday-Friday with weekday evenings and/or Saturdays required, up to 10% domestic and international travel required

As a member of buildOn’s marketing team, the Digital Marketing Manager is responsible for leading the strategy and managing the execution of the buildOn donor journey from awareness to advocacy for current and potential small, mid-level,  and major gift donors This position will play a pivotal role in creating the content, digital fundraising campaign, and stewardship strategy to grow and maintain giving to buildOn Our goal is to ensure that every donor and service immersion participant understands the profound impact of their gift and knows that they are an integral member of our movement.

The Digital Marketing Manager will report to the Vice President of Digital Marketing & Fundraising. They will work in close partnership with the Chief Experience Officer and the Development team. This position is an excellent opportunity to put your skills in traditional and digital marketing, storytelling, and fundraising into practice empowering youth to transform their neighborhoods through intensive community service.

  • Manage the marketing and communication strategy of the five-step buildOn Donor Journey for segments of small, mid-level, and major gift donors – Awareness (1), Consideration (2), Conversion (3), Loyalty (4), Advocacy (5).
  • Co-create and implement digital fundraising campaigns for target audiences.
  • Create content and content plans utilizing blogs/web content, social content, email content, and more.
  • Own the email communication strategy for segments of buildOn donors.
  • Develop and optimize automated marketing journeys using PARDOT.
  • Develop an automated but compelling report process for donors to buildOn programs
  • Measure, analyze, and optimize your efforts using marketing analytics best practices and KPIs.

What You’ll Need to Succeed

  • You are committed to changing the world. You believe in buildOn’s mission and are committed to equality and service. You are as comfortable in a Bronx High School, or in West Africa, as you are at your desk.
  • You understand the fundamentals of a marketing/customer journey and know-how to use digital tools to move donors through the steps from Awareness to Advocacy.
  • You are a brilliant writer, editor, and storyteller. You know how to create compelling content that will pull people into the buildOn mission – and how to coach others to create outstanding content.
  • You are obsessed with quality. You have an intense focus on creating and launching only the highest quality, most compelling, and visually dynamic creative work possible.
  • You are focused on the customer. You strive to provide consistently high internal and external stakeholder satisfaction.
  • You communicate persuasively. You can plan and deliver oral, written, and visual communications and stories that move people to action.
  • You are collaborative. You develop, maintain, and strengthen partnerships with people inside and outside the organization.
  • You lead by example and elevate expectations around performance. You are skilled at coaching and performance management.
  • You are entrepreneurial. If you don’t have the tools you need to be successful you will find them. Challenges don’t overwhelm you, and you have the tenacity to overcome them. You know when to ask for help — and when to figure it out yourself.
  • You are strategic. You are focused on achieving your goals and spend your energy on the ideas and tasks to get you there.

Required Qualifications

  • Minimum 3 years of experience in marketing, communications, or fundraising.
  • Experience in the nonprofit industry is preferred, but consideration will be given to candidates who demonstrate skills and experience in for-profit in growing engaged constituent communities.
  • Superior writing and editing skills, as well as experience with email marketing and marketing automation platforms (Pardot or similar), social media platforms, web basics, SEM/SEO, and the Adobe Creative Suite, are a must.
  • Experience writing and developing content for customer/donor conversion.
  • WordPress, HTML and other programming languages are a plus.
  • The ability to tell stories through video/film or photography is a plus.
  • You must live in California, Connecticut, Illinois, Michigan, Massachusetts or New York to work in this role.

What You’ll Learn
As part of your professional development at buildOn you will learn how to become a Constructive Leader. Constructive Leadership is a method of building leaders that inspires solidarity and unleashes our courage, resilience, empathy, and passion for the possible. And Constructive Leadership is only ignited through service. Constructive Leadership is how we built this organization and what we’ve learned by working at ground zero of extreme poverty and the dropout crisis for more than 30 years.

What We Offer

  • Generous time off policy includes three weeks of paid vacation time to start, seven personal days, five sick days along with a paid summer and end of year shutdown week
  • 100% insurance premium paid for medical, dental and vision along with subsidized deductibles.
  • Annual performance reviews with merit increases.
  • 403 (b) retirement plan.
  • Pre-tax benefits (Commuter, FSA and Dependent Care)
  • Professional development opportunities.

Our Commitment to Equity, Diversity and Inclusion
buildOn is committed to building and maintaining an inclusive environment that drives innovation, strengthens ONE buildOn and bolsters a culture where people truly feel valued, heard and respected. buildOn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or veteran status.

To learn more about buildOn, please visit our website at www.buildOn.org


California, Connecticut, Illinois, Massachusetts, Michigan, New York
Chicago (IL), Detroit (MI), New York City (NY), Oakland (CA), or Stamford (CT)
Public/Social Benefit
$50,000 to $60,000
Posted on:
April 20, 2022

How to Apply

To apply, please submit a resume and cover letter at buildon.org/careers