Employment

Digital Marketing Manager


Type:

Full-Time

Salary:

$70,000

/ Yearly

Posted:

Dec 22, 2022


About the IOCDF: The mission of the International OCD Foundation (IOCDF) is to ensure that no one affected by OCD and related disorders suffers alone. Our community provides help, healing, and hope. Our vision is that everyone impacted by OCD and related disorders has immediate access to effective treatment and support. The IOCDF provides up-to-date education and resources, strengthens community engagement, delivers quality professional training, and advances groundbreaking research.

Job Summary: The Digital Marketing Manager works to market and advertises the International OCD Foundation (IOCDF), its programs, events, and resources to the larger community, to ensure all those who are affected by OCD and related disorders are aware of and have access to the resources provided by the IOCDF. This role reports to the Director of Media and Technology.

Responsibilities:

  • Create marketing plans and strategies for events, programs, and various initiatives by conducting market research, assessing the Foundation’s strengths and weaknesses, and creating short- and long-term marketing goals.
  • Identify target audiences and develop marketing tactics to increase the IOCDF’s brand visibility among the general public and to the diverse communities our programs serve.
  • Manage, design, and implement email marketing campaigns within Pardot (the Foundation’s email automation tool) and ensure responsive and mobile-friendly email templates
  • Develop and maintain lead nurture and drip campaigns to engage new website visitors
  • Identify target audiences in order to maintain and grow our email lists and maintain email list hygiene
  • Ensure emails follow industry policies and best practices (GDPR, etc.)
  • Manage both on-page and off-page SEO and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Develop and execute digital marketing strategies, including display advertising campaigns (e.g., GoogleAds, Meta ads, other third-party vendors).
  • Work with members of the Communications and Programs Departments to develop marketing collateral and guides to effectively showcase the IOCDF as a whole, along with specific programs, events, content, and resources.
  • Spearhead the content marketing efforts/strategy and collaborate with content marketers, blog contributors, and influencers to create high-quality content around important, relevant terms.
  • Oversee management of Social Media Specialist and/or Content Marketing Specialist.

Qualifications: The Digital Marketing Manager should have a minimum of 5 years of marketing experience, preferably within a healthcare or mental health field or at a nonprofit organization. The ability to identify target audiences and develop marketing strategies to increase the IOCDF’s visibility across a variety of communities is critical. Additional qualifications:

  • Bachelor’s degree in marketing or related field preferred.
  • Proficiency in Spanish is a strong plus.
  • Experience in nonprofit, healthcare, or mental health fields is strongly preferred.
  • Detail-oriented, strong sensitivity to deadlines, multitasking ability, and strong organizational and problem-solving skills are a must.
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
  • Highly collaborative working style, with the ability to work within a team-based dynamic.
  • Experience with developing and managing email marketing campaigns
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology (Pardot by Salesforce experience is a plus).
  • Proficiency in Google Analytics, Google Search, Google Trends, Google Keyword Planner, and Google Ad.
  • Experience developing and implementing marketing strategies with an intimate understanding of traditional and emerging marketing channels.
  • Experience creating, implementing, and optimizing digital marketing initiatives.
  • Experience in content management, creation, and storytelling.
  • Experience in SEO on-page and off-page efforts and SEM efforts (experience with Yoast a plus).
  • Experience with event marketing. 
  • Expert in analytical data tracking, KPIs, benchmarks, and reporting.
  • Experience with Facebook Business and Ad Manager.
  • Experience with WordPress is a plus.
  • Familiarity with Adobe Creative Suite and Canva is a plus.
  • Familiarity with Salesforce CRM is a plus.

The International OCD Foundation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental Insurance
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Retirement plan
  • Vision insurance

Schedule: 8-hour shift, Monday to Friday

To apply, please submit your cover letter and your resume to mantonelli@iocdf.org.

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More info
Listing Type

Employment

Job Function

Marketing/Communications

Job Location

-Remote, Massachusetts

Job Industry

Health/Human Services

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