ABOUT FAIR FOOD NETWORK
Fair Food Network is founded on the belief that vibrant local food systems can create health and economic opportunity for all. A national nonprofit, we work with a diverse network of partners and pioneer solutions that support farmers, strengthen local economies, and increase access to healthy food—especially in our most underserved communities. Central to our work is designing programs that create on-the-ground impact and serve as replicable models that move the field forward and inform public policy.
Our signature program Double Up Food Bucks helps low-income Americans bring home more healthy food while supporting family farmers and growing local economies. What started as a small Michigan pilot in 2009 is now a national model for SNAP incentives active in more than 20 states. We also have two food impact investing projects, which provide financing and business assistance to good food entrepreneurs that are building vibrant, local food systems.
ABOUT THE DIGITAL MARKETING MANAGER ROLE
Fair Food Network is seeking a Digital Marketing Manager to develop, implement, track and optimize our marketing and communication efforts across all digital channels. With passion, creativity, and savvy, you will drive strategy, implementation, and innovation of Fair Food Network’s digital marketing efforts that elevate our profile, increase engagement, and inspire individuals to support us and our work.
This new position will be responsible for all website and social media platforms, online marketing campaigns, and dynamic content development and delivery across channels. You will also drive digital strategy and implementation for Fair Food Network’s Double Up Food Bucks programs as well as for the Michigan Good Food Fund, in which Fair Food Network is a core partner. We are looking for someone who is adept at speaking to various audiences and will bring fresh, on-trend marketing insights and innovations to the table.
The position will report to the Director of Communications, Emilie Engelhard, and will often partner with Kari Paine, a communications manager who leads up design work and program marketing. The role can either be based out of Fair Food Network’s Ann Arbor or Detroit office.
YOUR RESPONSIBILITIES WILL INCLUDE
- Driving online engagement for Fair Food Network, Double Up Food Bucks, and Michigan Good Food Fund including websites, email outreach, social media, online advertising, and other digital marketing efforts for all three brands.
- Developing and implementing dynamic digital campaigns that connect with diverse audiences in alignment with programmatic and organization objectives. This includes developing digital marketing campaigns for Double Up Food Bucks that raise awareness of this program among low-income populations across urban and rural geographies.
- Building a master editorial calendar and producing content for various digital channels including web, social media, ad copy, email, etc.
- Managing email campaigns from start to finish including strategy development, drafting copy, scheduling, distribution, and analysis.
- Utilizing and refining analytic systems to deliver reports, providing insights and recommendations, while driving progress against channel specific goals.
- Overseeing search engine marketing and Google AdWords campaigns from strategy to implementation.
- Managing content updates and maintenance of websites (fairfoodnetwork.org, doubleupfoodbucks.org, migoodfoodfund.org) ensuring user-friendly and on-trend digital experiences.
- Assisting with additional content development and storytelling for Fair Food Network’s email updates, reports, case studies, blogs, stories, annual reports, etc.
WHO YOU ARE
- An Exceptional Communicator — You have excellent verbal, written, and presentation skills, bringing a strong portfolio of social media content, blogs, newsletters, press releases, etc.
- A Strategic Storyteller — You start with your audience in mind and tap into the vernacular and medium that meets them where they are.
- Adaptable Team-mate — You enjoy being part of a fast-paced, highly collaborative team. You adapt to changing priorities while keeping your sights on how the pieces fit together into a bigger picture.
- Curious — You have a curious mind and bring a learning orientation to your work. You enjoy staying on trend and pulling inspiration from diverse sources and experiences, shaping the messaging and digital strategies you develop.
- Visually Creative — You might not be a designer by training, but you have an eye for design and can effectively contribute to how visuals can enhance the messaging and digital strategies you develop to resonate with diverse targeted audiences.
WHAT YOU’LL NEED
- 3-8 years of relevant professional experience.
- Functional Expertise – Solid proficiency and hands-on experience with various CMS, social analytics, and email marketing services. (For example: WordPress, Campaign Monitor, Google Analytics, Simply Measured, native platforms). Graphic design skills a plus.
- Analytical Approach – You monitor traction and then anchor your creativity in what the data shows.
- Mission-driven — You are inspired by Fair Food Network’s work and want to contribute your professional skills to advance our mission.
- Commitment to Inclusion — You have the awareness and understanding to effectively work with and support low-income and diverse communities. You’re also always asking: “Whose voice is not at the table?”
- Too often mission-driven organizations fall short of their goals by assuming they know the answers already. Without ensuring all voices are heard and included, even the best-designed programs will fall short when put into practice.
Fair Food Network’s hiring process for this role is rigorous and may be different from other hiring practices you have encountered before. We practice “blind recruitment” as part of our commitment to diversity, equity, and inclusion in order to overcome unconscious biases that emerge through traditional résumé reviews. We focus on each candidate’s demonstrated fit to preclude unconscious biases that emerge from knowledge of a candidate’s educational background, ethnicity, gender, or other attributes from influencing initial screening. In practice, this means:
- We will only ask for your résumé during the referencing phase at the end of the hiring process
- We will not ask for a traditional cover letter
- We will only ask for relevant, de-identified work experience during the application process
- We will de-identify your name during the application review process
We evaluate candidates primarily through written exercises and trial project. This serves a dual purpose of providing candidates a taste our work and our recruitment team insight into whether a candidate possesses the skills and competencies that are a prerequisite to success in our firm.
Our hiring process includes these steps:
- Written application for initial screening
- 30-minute phone interview assess fit and answer candidate’s questions
- 4-hour trial project to be completed on your own timeline
- Half-day in-person interview with additional members of Fair Food Network staff including a member of our executive team
- Reference checks (résumé submitted for the first time)
- Offer issued
We are committed to transparency throughout this process. We understand interviewing can be stressful and aim to minimize that stress and uncertainty. To give you a sense of timing, steps two through six above typically take four to six weeks.
HOW TO APPLY
Please complete the simple form found here to start the application process. Candidates are able to display interest on an ongoing basis but please do so by Midnight EST on Wednesday, March 7th at the latest. ALL candidates will be invited to complete a set of short answer questions shortly after completing the form.
We are currently seeking candidates for our Ann Arbor or Detroit offices.
If you have any questions about the role, please feel free to email us at firstname.lastname@example.org. We look forward to getting to know you!