Digital Campaigns Associate

About Us

Rails-to-Trails Conservancy (RTC) is the nation’s largest trails organization—with a grassroots community more than 1 million strong—dedicated to building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outdoors. Founded in 1986, Rails-to-Trails Conservancy’s national office is located in Washington, D.C., with regional offices in California, Florida, Ohio and Pennsylvania. For more information, visit www.railstotrails.org. Connect with RTC @railstotrails on Facebook, Twitter, Instagram and LinkedIn.

Job Summary

The Digital Campaigns Associate helps execute Rails-to-Trails Conservancy’s strategic membership and marketing plans to ensure member engagement and growth of the program. They are responsible for assisting in the production of email campaigns, including drafting and formatting messages, landing pages and other campaigns assets.

The ideal candidate is a problem solver who can work collaboratively with other staff to create and test strategies to generate effective campaigns. This position reports to the Director of Membership Marketing and Communications and works with the development, communications, and policy teams and across multiple programs.

Job Location

This position is in our Washington, D.C., National Headquarters. This position is eligible for a hybrid work schedule in accordance with RTC’s policies. Proof of vaccination is required for all staff.

Job Duties

This position is primarily responsible for email production for fundraising and advocacy campaigns, including drafting and formatting messages, form creation, group and list management, reporting and analysis. Additional duties include the following:

• Assisting in managing the organizational messaging calendar and communicating tasks and assignments across departments
• Providing reporting on campaign performance and test results, as well as analysis and recommendations for continual improvement
• Providing quality assurance testing for digital team content
• Staying current on industry trends and best practices for advocacy organizations

Supervisory Responsibilities

This position does not have any supervisory responsibilities.

Basic Qualifications and Personal Attributes

Ideal candidate will possess the following skills and qualifications:

• 1 or more years of digital campaigns communications experience
• Detail-oriented with ability to work under pressure
• Experience with HTML, CSS, eCRM systems, and database queries
• Experience with Blackbaud Luminate Online Platform – Email, Donation, Pagebuilder, Survey and Constituent 360 modules or other digital marketing platform is a bonus
• Understanding of campaign metrics, analytics, and A/B testing
• Demonstrated quality assurance skills including meticulous attention to detail
• Strong organizational skills — ability to manage priorities, learn quickly, and multi-task in a rapid response environment, including the ability to manage concurrent short-term and long-term deadlines
• A strong commitment to the mission of Rails-to-Trails to advance trail networks across the country
• Demonstrated ability to effectively work and communicate with a wide variety of individuals

Work Environment

Normal office setting with low to moderate noise level

Employer’s Rights

RTC reserves the right to revise, change or reclassify this job description at any time in accordance with RTC’s business needs. This job description is by no means an implied contract.

How to Apply

Applications will be reviewed on a rolling basis. To apply, please email careers@railstotrails.org with the following:

• The position you are applying for in the subject line
• A résumé (as a separate attachment)
• A cover letter that includes a brief statement about your personal background or experiences that demonstrate your potential to contribute to RTC’s commitment to create an inclusive and diverse workplace.​

Commitment to Diversity

Rails-to-Trails Conservancy seeks diverse, passionate and qualified individuals who want to make a difference in the world. RTC is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, and other legally protected characteristics.

If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail careers@railstotrails.org and provide the nature of your request and your contact information.