Digital Campaigns Associate
Shriver Center on Poverty Law
The Shriver Center on Poverty Law fights for economic and racial justice. Over the past 50 years, we have secured hundreds of law and policy victories with and for people experiencing economic instability in Illinois and across the country.
Everything we do is powered by communities most affected by poverty. We litigate, shape local policy, and train and convene multi-state networks of lawyers, community leaders, and activists to advance opportunity for all—not just the few.
Our country is rife with laws and policies that systematically disadvantage certain groups while advantaging others based on their race, gender, and other facets of their identities. We believe laws and policies—and the institutions that apply them—should be designed to support people. Together, we’re turning this ideal into reality.
We are building a future where all people, families, and future generations have equal dignity, respect, and power under the law. Join the fight at povertylaw.org.
Position Overview: The Digital Campaigns Associate will help drive the narrative of the Shriver Center on Poverty Law’s state and multistate advocacy agendas through digital communications and campaigns that center on values-based messaging, build community, and mobilize individuals to action. The Shriver Center has recently rebranded, including its first-ever digital grassroots platform, and, in conjunction with targeted email and social media, the Digital Campaigns Associate will lead the development and execution of online advocacy campaigns that engage our target communities (including communities experiencing poverty, advocates, and donors) and mobilize people to take action on the Shriver Center’s economic and racial justice agenda.
- Design, develop content for, and execute digital grassroots campaigns that generate public support or opposition to legislative and regulatory policies;
- Drive content and engagement strategy for all social media platforms, including Twitter, Facebook, LinkedIn, and Instagram;
- Execute email marketing campaigns promoting advocacy initiatives, training opportunities, fundraising, and special events;
- Build new “take action” and content pages through CQ Engage platform as well as review and refresh content regularly on the Shriver Center website;
- Develop digital tools, including infographics, video, and sample social media posts to educate and mobilize the Shriver Center community on key policy issues;
- Contribute to regular metric reports for staff and board members; support Marketing Director with management of Google AdWords account; track key metrics in Google Analytics, email reports, and Hootsuite reports;
- Coordinate digital communications efforts with Shriver Center advocacy coalition and network partners;
- Use paid online advertising and other tactics to acquire new audiences;
- Make recommendations for tools and platforms to improve digital marketing strategy;
- Other responsibilities as assigned.
- Proven strong writing skills with ability to translate complex technical issues into clear and compelling statements;
- At least one year of professional experience in managing digital communications, preferably in a nonprofit, agency, or political campaign setting;
- Bachelor’s degree in Communications, Marketing, Journalism, Digital Communications, or related field preferred;
- Demonstrated strategic and critical thinking skills;
- Experience with website content management tools (i.e. Drupal, WordPress) with an understanding of HTML and SEO best practices;
- Familiarity with CRM, email platforms, digital advocacy tools;
- Proficiency in Adobe Creative Suite (InDesign and Photoshop) and Canva;
- Experience with Hootsuite or comparable social media management tool;
- Strong project management skills; ability to prioritize and manage multiple projects simultaneously, from assignment to delivery with attention to detail;
- Familiarity with our core issue areas and/or Illinois and federal politics a plus;
- Demonstrated commitment to social justice and advancing racial equity;
- Experience working and managing across lines of differences and working with and in economically and racially diverse communities preferred;
- Excellent interpersonal, analytical, research and communication skills; willingness to learn new technology quickly;
- Ability to work outside of normal business hours as needed to support response to breaking news.
Salary/Benefits: This full-time exempt position offers a competitive annual salary and a comprehensive benefits package.
Opening/Closing Date: Open immediately; closed when filled.
At the Shriver Center on Poverty Law, we know that a richly diverse mix of professionals makes organizations more effective. As such, we make demographic and experiential diversity a hallmark and priority of all our work.
How to Apply
Send a cover letter and résumé to Ambar Mentor-Truppa at email@example.com.