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Assistant Director of Annual Giving

UNC Wilmington


Position posting is available at:    https://jobs.uncw.edu/postings/19258


Brief Summary of Work for this Position:

The University of North Carolina at Wilmington (UNCW) is preparing to publicly launch a comprehensive fundraising campaign at the beginning of 2021, and the Assistant Director of Annual Giving position will help inspire annual philanthropic investment among university constituents, especially our recent graduates, students and employees. Successful candidates will help convey important campaign priorities to key constituents and help University Advancement build momentum around participation goals.

We are seeking a highly collaborative candidate who can implement strategies that resonate with on-campus audiences, as well as someone who can contribute new strategies for student giving and is interested in helping to implement a Student Alumni Association that will transcend the campaign period.     


The Assistant Director of Annual Giving will provide overall assistance in managing comprehensive fundraising programs.

1.) Fundraising: the Assistant Director of Annual Giving will assist the Director in the development and execution of all annual fundraising efforts. The major avenues of fundraising that the Assistant Director will help manage are:

  • Electronic Initiatives: assist the Director of Annual Giving with developing, creating, and implementing online initiatives to solicit and/or steward any or all constituents. These include but are not limited to: Online Giving, Email Solicitations, Crowdfunding, One-Day Giving Challenges, digital ads, and other emerging technologies.
    • In close collaboration with Alumni Relations, oversee the implementation of a newly created Student Alumni Association and provide supervision (or take on an advisory role) for any affiliated student groups, leaders and/or volunteers that are key to the success of this new student philanthropy and engagement model.
  • Phonathon: assist the Director of Annual Giving with the management of daily phonathon activities and provide recommendations when necessary.
  • Direct Mail: assist the Director of Annual Giving with drafting, editing and producing direct mail appeals, including but not limited to segmented letters for alumni, parents, friends, reminders and giving societies.

2.) Campaign Management: Under the guidance and direction of the Director, the Assistant Director of Annual Giving will provide overall management for campaigns with a special focus on using emerging technologies and giving tactics that help increase student, alumni and employee gifts. Duties will include developing a comprehensive schedule to include marketing, awareness, developing appropriate solicitation pieces, establishing campaign goals and tracking progress.

3.) Office Management: the Assistant Director of Annual Giving will assist the Director in the overall management of Office of Annual Giving, including but not limited to: budgeting, events, research, vendors, giving societies, electronic initiatives, direct mail, etc., and will be responsible for specific annual fundraising goals.

4) Supervision/Volunteer Management: the Assistant Director of Annual Giving will hold a key role in the supervision of student worker(s) and any affiliated student groups. This may include tracking and approving hours worked and collaborating with others in University Advancement as well as campus partners.


Minimum Education and Experience Requirements:      
Bachelor’s degree and one year of fundraising experience or one year of related experience in marketing or communications. All degrees must be received from appropriately accredited institutions.

Proficiency in MS Word, Excel and Power Point required.

While a bulk of work hours will be Monday-Friday 8 a.m. – 5 p.m., the individual in this position will be expected to be available some evening and weekend hours in order to effectively engage on-campus audiences, especially students.


Preferred Education, Knowledge, Skills & Experience (ideal candidate):
2-3 years of fundraising experience; Knowledge of Raiser’s Edge; Adobe Photoshop; Email services

The ideal candidate will have marketing or promotional experience with an emphasis on the 18 – 30 year old demographic, experience with managing or supervising student workers and volunteer groups.


Required Certifications or Licensure       


Describe the potential consequences of errors in the core functions of the work:
One of the primary functions of our division is to increase private support for the university. Attention to detail and accuracy of work is important to the university’s ability to maintain good relationships with the university community, alumni and donors. If the core functions of this role are not carried out, it could impact our ability to reach short-term and long-term fundraising goals.


Explain the variety and purpose of professional contacts for this position.

This position will work with a variety of internal staff, internal and external volunteers, vendors and other constituents of the university to include alumni, students’ parents, friends, faculty and staff. Primary sources of instructions are given in verbal and written (memo/email) forms by the Director of Annual Giving or the Associate Vice Chancellor of University Advancement. This position will work directly with student workers and affiliated groups throughout the year. Differences in the process will likely occur; this position must mediate the issue to the successful resolution of the project. These contacts may be developed to plan events, solicit funding, donor relations, fielding compliments and complaints for the university.

Does this position supervise or oversee the work of other employees? How many?
This position will supervise one student worker and co-manage/co-advise a group of student leaders that are key to the core functions of our work.


SHRA Description of Work

Campaigns & Solicitations – Percentage of Time         40

  • Outlines strategies and executes multi-channel solicitations to increase reach our division’s overall goals and increase giving, especially among students, employees and recent graduates. Channels may include but are not limited to: direct mail, email, crowdfunding and other electronic/digital initiatives.
  • Collaborate with Alumni Relations and other members of the division to create a newly envisioned Student Alumni Association, according to the three-year plan for our division.
  • Executes timely stewardship messages to donors
  • Uses segmented appeals to send highly personalized messages
  • Creates and runs data queries/exports for accurate mail and recipient lists

Engagement Center Liaison – Percentage of Time         20

  • Drafts all creative materials needed to operate our telephone engagement center.
  • Helps oversee the transfer of data between vendor and UNCW to ensure accuracy
  • Helps oversee the weekly pledge reminder process and training of student workers
  • Researches and implements fundraising best practices and tests successful trends to enhance the success overall program

Planning / Budgeting / Reporting – Percentage of Time         20

  • Assists the Director of Annual Giving with annual giving management
  • Reviews reports and makes strategic recommendations for all categories of appeals and phonathon segments and messaging
  • Attends meetings, makes presentations or decisions on behalf of Director when needed
  • Assists in the carrying out strategies defined in our division’s three year plans the strategic plan for the Office of Annual Giving. The plan must include goals and campaign timetables and an assessment of the strengths and weaknesses of the preceding campaign year.
  • Assists in the establishment of multi-year goals, objectives and strategies for the UNCW Annual Giving program in support of University Advancement’s long-range plan.
  • Develops reports for tracking campaign efforts and results

Supervising Student Worker(s) and Affiliated Student Group – Percentage of Time         20

  • Recruits, trains, and manages paid student worker



The University of North Carolina at Wilmington (UNCW) division of University Advancement responds to the needs of a variety of external and internal constituents in achieving its primary goals to:

1) Increase private financial support for prioritized university programs and activities, and

2) Improve external relations for the university through effective board management and donor stewardship.

  • The division strives to raise funds, as outlined by the Chancellor’s vision statement and strategic plan, from the private sector to further the university mission of pursuing the resources that will enable our faculty and students to excel, and becoming intensely regionally engaged. In doing so, the division plans strategically to facilitate the identification, cultivation, solicitation, and stewardship of all constituencies and seeks to positively promote the university. The division’s fundraising efforts are enhanced by effective partnerships with components of the campus community as well as external audiences including alumni, parents, corporations, foundations, legislators, volunteer board members, and friends.
  • Development areas include major gifts, planned giving, corporate and foundation relations, annual giving, UNCW constituent liaison, and alumni relations. Prospect management and research, advancement services, university events and boards, and the business office are support services for the fundraising activities of the division.



North Carolina
$45,000 to $51,480
Posted on:
November 11, 2020

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