Topic: Mobile

4 Mobile Design Strategies for Content-Heavy Websites

April 29, 2013
You're redesigning your website. Of course you want it to look as good on a mobile device as it does on a large screen. But do you need an app, too?

For most organizations, a responsive website is more than sufficient. But, there are some things that a mobile browser just can't do. Here's a quick breakdown of four approaches and key considerations for mobile design.

The Power of Place: The @home Campaign

April 22, 2013

I met Mark Horvath, winner of the 2013 NTC Rob Stuart Memorial Award, at NTC in 2010. I remember being struck by his passion and his innovation in using social media to inspire tens of thousands of people to join the movement to fight homelessness in America.

Mark’s work -- crisscrossing the country to tell the stories of homeless men and women -- relies on mobile technology. Whether he’s under a bridge in New Mexico or speaking with residents in a tent city in Michigan, Mark is using his smartphone to check in, to tweet a person’s story, or to post a raw video on his website.

Mobile Technology and Events: Keys For a Successful Mobile App

April 12, 2013
For nonprofits, mobile is quickly becoming a go-to strategy for donor engagement, relationship building, fundraising, and marketing. Mobile apps can offer a completely new avenue for supporters to interact with your nonprofit and can expose your organization to those who otherwise never would have encountered it. Considering that by 2015 mobile web usage is expected to exceed all other web usage, mobile is integral to a successful digital strategy.

Responsive Mapping Techniques And Mobile Geolocation

April 11, 2013

By now, you may be tired of hearing about how important it is to think about “mobile”. For one thing, it’s a huge topic. Do you need to think about mobile marketing? SMS fundraising? Responsive design vs. a dedicated mobile site?

The answer is, of course, “Yes.” But then you get into problems of time, scale, and cost, because really, mobile needs to be thought of holistically, not in some piecemeal, “Oh, the Red Cross raised a lot of money, so we should do a mobile fundraising campaign, too” kind of way.

Case Study from Breastcancer.org: Choosing between responsive web design and a separate mobile site to improve mobile visitors’ experience

April 9, 2013
For the past 14 years, I’ve worked closely with a wonderful nonprofit named Breastcancer.org. This organization runs the world’s most heavily trafficked breast cancer website, with over 1.5 million visits in a typical month. Back in the summer of 2011 (when just 13% of the site’s traffic was mobile), we knew by looking at the growth curve that Breastcancer.org needed a mobile-optimized website. At the time, mobile users of Breastcancer.org lagged behind desktop users in some important user engagement metrics, including pages per visit (-26%), time on site (-14%), and bounce rate (+12%). Our stated goals for the project were to bring mobile user engagement metrics in line with those for desktop traffic. If we could swing these engagement metrics into positive territory compared to desktop, we’d consider it a smashing success.

What Does Mobile Mean for Your Organization?

April 8, 2013

Are all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean for small nonprofits and membership organizations?

Mobile Giving 101: Why Mobile Is an Important Part of Nonprofit Fundraising Campaigns

April 5, 2013
Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns? In order to keep participants, sponsors, and supporters continually engaged, nonprofits should integrate mobile giving as part of their fundraising strategies. How does mobile giving help your fundraising campaign?

Thinking Mobile in 2013 – Be Responsive

April 3, 2013
It is 2013, and the mobile buzzword is “responsive design.” Why has it become one of the latest design buzzwords to hit the blogosphere? Let us do a quick dive into this term and discover what responsive design is all about, why it is important for nonprofits and, most importantly, what your alternatives are if responsive design is not the best fit for your organization. What is Responsive Design?