Topic: Marketing

Diversity and Inclusion: An Industry of Disparity

September 1, 2020
Inclusion involves more than your nonprofit's hiring practices. Are you authentically representing your audience in all the content you produce?

NTEN says goodbye to Facebook

July 2, 2020
NTEN pulled its advertising from Facebook and Instagram and stopped posting on both platforms. But that decision may not be right for every nonprofit.

Paid Social on A Budget

April 28, 2020
Your nonprofit doesn't need a huge budget to benefit from paid media. Learn how your organization can make a little budget go a lot further.

The key elements of a content governance model

March 26, 2020
It's easy to be overwhelmed by the volume of content your nonprofit creates. You need a governance plan to stay on top of it all.

Leveraging Generation Z: 3 engaging fundraising trends

January 27, 2020
Don’t let your nonprofit get stuck in the past. Learn how to attract Generation Z donors by leveraging their philanthropic and tech-savvy spirit.

Mapping your digital strategy for 2020

December 13, 2019
You know your organization should have a website, but do you know why? What are you trying to accomplish? Figure it out by mapping your marketing funnel.

Building a strategy and gauging return on investment (ROI): two huge roadblocks for nonprofits

December 11, 2019
Many nonprofits lack a digital strategy and a way to track how successful their efforts are. A new study from Bashpole Software seeks to identify why.

4 digital communication & fundraising recommendations for NGOs worldwide

October 31, 2019
The 2019 annual report from Nonprofit Tech for Good explores how non-governmental organizations (NGOs) worldwide use technology.

How to get access to your nonprofit’s Google Grants account

October 23, 2019
What happens when you know you have a Google Ad Grant, but don't know how to access it? Michael Rasko explains the steps you can take to regain control of your account.

Promote your initiatives with Google Ad Grants

April 26, 2019
How can your nonprofit use up to $120,000 in online advertising from Google Ad Grants? Start by promoting your strategic initiatives.