Topic: Fundraising

Wanted: Your Fundraising and Marketing Know-How

December 23, 2016
NTEN is again teaming up with M+R on its Benchmarks Study: an in-depth look at nonprofit data, strategy, and trends. The study helps nonprofit fundraisers, organizers, and marketers make smart decisions based on the experiences of their peers. But we need your help.

Finding and Retaining Donors: Cultivating Your Relationships

November 28, 2016
The average organization’s donor retention rate is 60%—how can nonprofits increase retention and find more new donors? From the Individual Donor Benchmark Report, some steps for cultivating relationships and tracking donors.

Sustaining vs One-Time Donors

September 19, 2016
This infographic shows trends in sustaining donors as compared with one-time donors, based on data from DonorPerfect.

Are You Creating a Culture of Philanthropy Among Your IT Staff?

July 26, 2016
Creating a strong culture of philanthropy requires everyone on the team to participate—including your IT staff.

Is It Time to Ditch That Event?

July 22, 2016
Too many small nonprofits get on what I call the "special event hamster wheel" and they go from one event to the next. How do you know when to get off the wheel?

Managing State Registrations for Email Fundraising

July 21, 2016
It's a fact: Thirty-nine states as well as the District of Columbia require charities and other nonprofit organizations to register in order to solicit donations within their jurisdictions. That means email.

The Busy Board Member’s Guide to Fundraising

July 19, 2016
As a board member you have a responsibility to the organization, and that includes helping to make sure the doors are kept open and the programs are financially supported.

Technological Bridges Connecting Funders & Nonprofits

July 12, 2016
Increasingly, funders want to go beyond doing good—they want to focus on achievement through measurable outcomes that demonstrate that their investments (in the form of donations, grants, etc.) have improved the situation for the intended population.

Should You Use a Custom Donor Management System?

July 8, 2016
Most nonprofits make use of technology to manage donor information, fundraise and collect donations, and track results. However, the technology used varies dramatically, from simple spreadsheets, to robust, all-encompassing, donor management products.

The Building Blocks of a Successful Fundraising Landing Page

July 7, 2016
None of your online channels will be effective if the landing page they link to fails to communicate clearly or move respondents efficiently through the donation process. How do you build a landing page that converts?