Topic: Evaluation

Testing Is Cheaper Than Getting It Wrong!

February 11, 2013
Year in, year out, nonprofits are using every available online tactic and tool to make real change. In fact, nonprofits are often on the cutting edge of web technology, using new tools and tactics always looking for new ways to build support for their movements and to cultivate and convert those supporters into donors. But not every new tactic works, and it's critical that nonprofits have short feedback loops to figure out what's working and where to allocate resources. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working. Testing removes your biases and guesswork to deliver a set of results which will improve online engagement and convert your audience from leads to dedicated action takers. Numbers don't lie!

It’s 2013, Do You Know Where Your Web ROI Is?

January 16, 2013
Now that data on the web is pervasive, we technology professionals are being asked to put a value on every little thing that we do for our web presence: email campaigns, Facebook posts, logo redesigns, information architecture tweaks. It all can be measured, and if you are reading this, chances are you are one of those people doing the measuring. Budgets rise and fall with the lines on a bar graph showing the click-through-rates of your end-of-year email campaign. Return on Investment (ROI) for web projects has come to the forefront.

Nonprofit Data: The Case of NTEN

January 7, 2013
NTEN's IT Director Karl Hedstrom has been working with the organization's dashboard since he first joined as an AmeriCorps Volunteer six years ago. Since then, the dashboard's role has gained prominence in NTEN decision-making, and currently the organization is working to enhance it further.

Nonprofit Data: The Case of the Kentucky Equal Justice Center

January 7, 2013
How does an advocacy organization measure its effectiveness in a data-driven way? Rich Seckel, director of the Kentucky Equal Justice Center, admits it can be a challenge. It's difficult to be in a multi-variant world trying to prove causality," he said.

Nonprofit Data: The Case of Central Texas 4C

January 7, 2013
In four neighboring cities, Central Texas 4C administers Head Start, the federal program to promote school readiness for children five and younger from low-income families, to a population that includes a lot of transients as a result of a nearby military base; which means theres a lot of client turnover. To help keep track of that changing population, the organization relies on data, said Executive Director Janell Frazier.

Nonprofit Data: The Case of the Arcus Foundation

January 7, 2013
The Arcus Foundation focuses it's grant making on two areas: social justice and conservation. The Foundation has 25 staff members spread across offices in New York City and Cambridge, UK and Kalamazoo, Michigan. In social justice, the foundation is particularly interested in global lesbian, gay, bisexual, and transsexual (LGBT) rights; in conservation, Arcus' focus is on the protection of the great apes and their habitats.

Nonprofit Data: The Case of the Women’s Center of Montgomery County

January 7, 2013
Based in Pennsylvania's third-largest county, the Women's Center of Montgomery County serves as many as 4,200 women each year through a domestic violence program and two hospitals. Director Maria Macaluso said the 800-member organizations 14 staff-members and 185 volunteers use data in a number of different ways across its seven offices—primarily to improve the services it is able to offer clients.