Topic: Evaluation

The Next Generation of Collaborative Impact

March 10, 2016
Poverty, homelessness, crime, unemployment etc. persist today in even the wealthiest of countries. But just imagine if we could build on the existing efforts of social sector organizations, leverage trillions in private capital, and bring the same level of focus and entrepreneurship for improved schools, employment opportunities, better public services, and safer streets. It is already happening, and it is called impact investing!

Use Facebook To Measure The Cost Of New Members

March 3, 2016
You run a small nonprofit and/or membership-based organization and you’re looking for inexpensive ways to gain new members. Have you thought of advertising on Facebook?

How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff

December 17, 2015
Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. That’s awesome! But now what? How do you know if your efforts are worthwhile? Do you know what success looks like?

From Storytelling to Social Change

October 20, 2015
It works like this: First, audience members point their mobile devices to our mobile web app and self-identify by category (e.g. police officer, survivor, social worker, etc.). Then, once the film begins, participants swipe up when they feel motivated to act and swipe down when they feel helpless, generating digital data that helps guide an analog discussion following the screening.

How One Nonprofit Found Its SROI

June 12, 2015
When donors ask about leverage or impact or sustainability of results, they’re subtly asking us to “show them the money” or more likely, the return on their investment. Of course in our case, our returns are of a different sort.  They’re social returns on investment: the positive social cash value that can be created as a result of families being healthier, communities being safer, and moms and dads going back to work.

Five A/B Testing Mistakes You Can Easily Avoid

January 13, 2015
Running A/B tests on your email list is crucial if you want to get to know your supporters better and figure out what makes them engage. It can be a heavy lift to get your testing program off the ground, but it’s well worth the effort! To help make the process smoother, here are a few pitfalls to look out for when you’re getting started.

How to Tell Your Boss That You Rock: Explaining Digital Metrics to Less Web-Savvy Staff

January 5, 2015
Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. That’s awesome! But now what? How do you know if your efforts are worthwhile? Do you know what success looks like?

Getting Technology to Work for Your Evaluation Needs

December 9, 2014
A few months ago, I asked, “Are You an Accidental Evaluator?” If you find yourself in this position, you may soon realize that the amount of data that you need to collect and analyze is daunting. Luckily, there is a lot of available technology to support evaluation, but the process to determine what you need can be overwhelming and potentially very costly if you choose wrong.