Topic: Websites

10 Steps to a More Effective Nonprofit Website: Part 3

July 13, 2012

Here are tips 5, 6 and 7 in our series of posts on effective nonprofit websites. I hope you have enjoyed the other posts. Check out Part One and Part Two if you missed them!

Let’s get right into the next three best practices for effective nonprofit websites.

10 Steps to a More Effective Nonprofit Website: Part 2

July 11, 2012
"The Web is a world of first impressions, and quick ones at that. Users form an opinion of a website within the first few seconds of loading it." Jason Gross, "The Role of Design in The Kingdom of Content, www.smashingmagazine.com Makes sense, right? On to the next two nonprofit website best practices …

Increasing Your Organization’s Internet Presence: SEO Fact & Fiction

July 11, 2012
Fact: Each search engine has its own algorithm
Don't believe me? Type a bunch of search terms into Google, and try the same thing in Yahoo. Search engines are optimized to different classes of users and terms. Some users swear that searches in Yahoo are more accurate, but Google has more data on what people click on in response to a search engine – the power of the people.
Fiction: You can pay to have your website achieve a certain placement in the search engines.
While there is a list of widely accepted actions that can help improve your "placement", your ranking in response to any specific search term will vary. Search engine algorithms are complicated and change all the time. It was widely reported that in 2010, Google made over 500 algorithm changes - almost 1.5 per day. The changes to what comes up and in what order are all part of the search engine "arms race". Everyone wants to improve their ranking (especially when money is involved) and new tricks are tried all the time. But search engines just want to be accurate. When tricks and new techniques begin to bias the results, the algorithms are changed to accommodate the evolving landscape.

10 Steps to a More Effective Nonprofit Website: Part 1

July 10, 2012
Effective nonprofit websites don’t exist as boutiques to show off information. But you already know that. You know that your nonprofits website is a tool that should be used. From our extensive research and work with nonprofits in creating strategic, impactful websites, we've uncovered and organized a list of the top 10 elements of an effective nonprofit website. Here are two of the ten key elements every nonprofit website should have. Best Practice #1: Know Your Audience

Microsites for Nonprofits: Your Questions Answered

July 9, 2012
It's easy to get lost on the homepage of many nonprofit websites. Everyone in an organization is competing to get their content "above the fold" on the homepage, not to mention the multiple menus and sidebars, a news feed, social media buttons, and a ton of other bells and whistles. What do you do when you want to give extra publicity to a specific cause or campaign? Featuring one campaign too prominently could distract from other things. If you don't feature your campaign enough, it could get lost in the mix. So what's the solution?