Topic: Websites

Website redesign questions to ask your nonprofit staff

December 19, 2017
When you’re in the planning stage of a website redesign project, it’s important to involve lots of people from your organization. Every nonprofit staff person is a wealth of institutional and experiential knowledge! Your coworkers may rely on your website for important back-office functions or they might interact daily with the people your organization serves online. Hearing these things early in the planning stage will improve the result of any website redesign project.

How data can make your website better

November 27, 2017
When we launched a new website last year, we knew that we could improve both the structure and the content of our site to better serve the needs of these many audiences. By continually monitoring our site’s analytics, we’ve been able to increase engagement and reduce bounce rates on our landing pages.

All I needed to know to work in nonprofit web, I learned from blogging

November 16, 2017
Blogging, for me, started out as a hobby and as a way to vent and express my thoughts about issues I felt strongly about. Along the way, I learned some valuable skills and got a good, basic background to get my foot in the door for web work. I’ve used skills and insights I learned from blogging pretty much day-to-day in my jobs the past fourteen years.

Creating inclusive user experiences

October 25, 2017
It is easy to assume that the consumers of our website or app are just like us: they have sight and hearing intact, they have keyboard and mouse input, they have reliably fast internet connection. But this is not always the case, which is further underscored by the lack of access due to socioeconomic issues, and particularly so when people with disabilities face obstacles using the web.
Photo of sparklers creating an infinity loop symbol

Seven tips for a successful website redesign process

September 12, 2017
In 2016-2017, a Washington, DC–based nonprofit with a staff of about 40 and a 3.5 million-dollar budget undertook a redesign process to convert a ColdFusion website into a content management system with a custom mobile-responsive theme. Feedback loops were built in to the ongoing process in order to course correct and gain early constructive criticism from internal stakeholders.
3 colorful hot air balloons in the sky, one featuring the New Mexico state flag

Burqueños and beyond

July 31, 2017
This September, we are partnering with the Center for Nonprofit Excellence to host two days of learning, sharing, and dreaming big about digital campaigns and digital access. I chatted with Amanda Douglas, the Communications Manager at CNPE, recently about the Roundup. Check out what she is looking forward to and how you can learn with her in Albuquerque, this September.

It’s okay to break things

July 19, 2017
Part of learning, growing, and understanding tools/technologies is being in the muck before we have clarity around how something works, where something should go, and how something should be built. There’s something to be said for having the courage to try things even if it means they won’t necessarily work out.
Close-up photo of lines of HTML code

How I learned to code (and you should too)

July 3, 2017
Way back in the late 1990s, I learned HTML on a whim. I had no idea the effect it would have on my career, and how it would eventually change my life.
Photo of large letters leaning against a weathered brick wall, spelling out "SEARCH"

Technical SEO glossary

June 8, 2017
How do you drive more people to your website and get them engaging with your nonprofit's programs and content? There are many factors in search engine optimization (SEO), and understanding the technical side is crucial to get the impact you need. Here is a technical SEO glossary of 7 high-priority factors so you can make important changes, even if you don't have technical knowledge.
a spiderless web between thin branches, in the early morning light

What the New Internet Land Rush Means for Organizations

November 18, 2016
New top-level domains are fertile ground for marketing innovation. For starters, you’ve got a shot at campaign URLs you’ve always dreamt of but whose .org and .com versions were taken long ago.