Topic: Strategy

So Fast Google Can’t Ignore You: Donations Optimized For SEO

July 18, 2014
SOS Children’s Villages is a large international children’s charity helping orphaned and abandoned children in 133 countries around the world. Dan Loftus shares how SOS Children’s Villages Canada put its website back on the SEO map, without adding any new content.

Making Smarter Decisions when Selecting Technology

June 5, 2014
When nonprofits face a technology purchase, things can get heady, like they do in an unfamiliar grocery store. I’ve seen agencies that are level-headed and take measured steps in nearly everything go a little bonkers when greeting the unfamiliar organizational change opportunity presented by a major technology purchase.

Is it “Mobile First” or “Content First”?

April 15, 2014
“Mobile first!” It’s a phrase we often hear … but what exactly does it mean for your organization? Do you redesign your website to be responsive? Build a standalone mobile app? And—no matter what—how can you execute “mobile first” without compromising your messages and calls to action?

Five Nonprofit Online Communities that Inspire Action & Generate Results

March 26, 2014
Creating an online community to mobilize your supporters and further your nonprofit's mission might seem like a big task.  What to do?  Where to start?  A simple way is to look at what your peers are doing.  This article looks at five examples of what some innovative nonprofits are doing with their online communities.

You CAN Capture Lightning in a Bottle: Meaningful Strategic Impact Measurement

March 26, 2014
The metrics that matter most are those that tell you if your strategy is helping you meet your organization’s overall goals. Yet, measuring that impact is complex and complicated with lots of tools, numbers, and moving targets to wrangle. I want organizations to get control of the powerful lightning that is strategic measurement.