Topic: Strategy

Is it “Mobile First” or “Content First”?

April 15, 2014
“Mobile first!” It’s a phrase we often hear … but what exactly does it mean for your organization? Do you redesign your website to be responsive? Build a standalone mobile app? And—no matter what—how can you execute “mobile first” without compromising your messages and calls to action?

Five Nonprofit Online Communities that Inspire Action & Generate Results

March 26, 2014
Creating an online community to mobilize your supporters and further your nonprofit's mission might seem like a big task.  What to do?  Where to start?  A simple way is to look at what your peers are doing.  This article looks at five examples of what some innovative nonprofits are doing with their online communities.

You CAN Capture Lightning in a Bottle: Meaningful Strategic Impact Measurement

March 26, 2014
The metrics that matter most are those that tell you if your strategy is helping you meet your organization’s overall goals. Yet, measuring that impact is complex and complicated with lots of tools, numbers, and moving targets to wrangle. I want organizations to get control of the powerful lightning that is strategic measurement.

NTEN Case Study: Financial Management in the Cloud

June 3, 2013
When Jill Farrow, now NTEN's chief financial and operating officer, first toured the organization's Portland, OR, offices, she noticed something conspicuous in its absence. Puzzled, she turned to then executive director Holly Ross, who was giving her the tour and asked, "Where are the servers?"