Topic: Strategy

Don’t lose your Google Ad Grant

January 23, 2018
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email announcing that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read the new terms and conditions? Here's what you need to know.

The robots have arrived: How nonprofits can use bots for good

January 16, 2018
Not surprisingly, enthusiastic techtopians are pronouncing all the wonderful ways that robots are going to help us. However, a fuller examination of the darker side of the bots is also required because they are going to change our relationship with society and with one another. And anything that affects our humanity and our relationships has profound implications for the nonprofit sector.

Tech Accelerate

October 26, 2017
Created by NTEN in partnership with The Forbes Funds, Tech Accelerate puts a decade of data and evaluation into a simple-to-use assessment, report, and benchmarking tool for the nonprofit sector.

Why your organization needs a rebrand

October 23, 2017
It is hard to get attention in an oversaturated market where everyone is competing for the same funding and using the same platforms (social media, website, email, print). Your nonprofit's brand needs to be unique and professional to help you stand out amongst the noise.

Burqueños and beyond

July 31, 2017
This September, we are partnering with the Center for Nonprofit Excellence to host two days of learning, sharing, and dreaming big about digital campaigns and digital access. I chatted with Amanda Douglas, the Communications Manager at CNPE, recently about the Roundup. Check out what she is looking forward to and how you can learn with her in Albuquerque, this September.

9 lessons learned doing social media during a mass mobilization

July 26, 2017
Mass mobilizations have grown so much more powerful through social amplification. The stories are all around—you just need a few people to collect them, the desire to raise all voices (not just your own), a clear game plan, and a hub to manage it all.

Don’t have Jedi-level skills in tech? There’s an assessment for that.

July 25, 2017
We want a shiny new website (or a new email marketing platform, or a new CRM system…) like yesterday, but we don’t always fully understand what that means or have the words to explain what we’re really trying to solve for. That’s where being inquisitive comes into play. The Discovery Assessment is a tool that can help organizations prioritize their needs, uncover risks and constraints, and analyze the impact of a project on their current systems—all before diving into that project. 

Make a tastier communications cake: A recipe for multichannel marketing

July 17, 2017
Digital marketing strategies come in all shapes and sizes. Even if you don't have a fully baked strategy, you probably have all the ingredients you need. So let's mix it up!

Why you should care about bots if you care about social justice

June 14, 2017
There is a huge opportunity for organizations and activists to use automation in constructive ways that further social justice causes, but doing so is not without risk. What follows is a set of questions aimed at helping advocates better understand the challenges and risks that bots and automated activism present.

Will Nonprofit Advocacy Be Transformed by the Resistance?

March 17, 2017
For the nonprofit community to continue being seen as relevant to new generations of activists, we must measure our reputations for effectiveness alongside our list sizes.