Topic: Social Media

Dipping Your Toes into Metrics Tracking

September 13, 2012
If your organization is not tracking activity on its website or social media pages regularly, getting started can feel like an overwhelming task. There's no one magic formula, but there are some great ways to get started. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way).

Tools to Improve Your Online Fundraising

August 28, 2012
Last year I wrote a post for NTEN about four social media fundraising tools. This year I'm going to take a vertical rather than horizontal approach, and identify several important types of tools you'll want to consider when raising money online - either through your website or on a social network.