Topic: Social Media

What Madison Avenue Ad Agencies Know about Facebook that You Don’t

March 26, 2014
The very agencies that — by purchasing Likes and plastering its logo all over their traditional advertising buys — helped build Facebook into a multi-billion dollar corporation have grown exhausted of the bait and switch. They’ve invested time and money to build up an ocean of Likes only to be told by Facebook that they need to invest again just to get messages out to the audience they’ve grown. Fortunately, you can learn from their costly lesson.

Ten Video Tips for Nonprofits

February 21, 2014
A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds are that you have been talking about it for some time. Now that YouTube is the second largest search engine behind Google, now is the perfect time to create content that will inform, inspire and engage donors.

Social Media Superpower: Tapping Creativity to Mobilize your Community #14NTCsuper

January 20, 2014
There are so many different ways for a nonprofit to reach out to its community, how do you choose the one that will give you the most bang for your buck? For time-strapped nonprofits, having so many new apps, tools, and communication channels available can be overwhelming and make engagement feel like a chore. The answer isn't using the newest channel to reach out, but how you're using your existing communications channels creatively and effectively.

Measuring the Success of Your Blog Through Content, Social Media, and Analytics

January 10, 2014

One way of improving your blog’s content is to look at your existing content to find out what is working well and what is not working well with your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog.

Engage, Inform, Recruit: How Nonprofits Can Use Social Media to Recruit Donors and Volunteers

December 5, 2013
Engagement Marketing, when done well, can become the single best source of new members, volunteers, or donors for any nonprofit organization. By delivering great experiences and content to your key constituents, you can use that engagement to drive social visibility. Great content and experiences make people feel connected to an organization, and when these connections happen on places like Facebook, Twitter, and LinkedIn, one-to-one conversations turn into socially visible endorsements for an association or nonprofit.

Draw Me a Story: A Recipe for Effective Infographics

December 2, 2013

With 24/7 internet access on smartphones and tablets, folks these days are drowning in information. As screens and attention spans shrink, so too must our content. In the past couple years, blog posts have given way to Facebook updates, Tumblrs, and tweets. And the meteoric rise of Instagram and Pinterest shows that people are weary of words and hungry for eye candy.

Turns out, there is a scientific explanation for our love of visuals.