Topic: Social Media

The American Heart Association Harnesses the Power of Social Media Through Innovative Display

July 16, 2014
This is a story of how the little ol’ Kansas City AHA branch thought out of the box to create an impactful social media display hub to complement their website that led to not only reaching their fundraising goal but caused their Heart & Stroke Walk to trend on Twitter for hours during an event. They harnessed the power of social media to reach their goals and surpass their expectations of how fruitful the digital world could be when brought to life.

Follow Your Donors to Leading Technology

June 9, 2014

Leading your nonprofit to success means being nimble and having the ability to quickly respond to your supporters.  With online giving on the rise, it behooves nonprofit leadership to focus on embracing technologies for more effective fundraising.

How Women Lead the Trend Towards Social Media Use via Mobile

April 11, 2014
The latest studies on social media demographics show what we’ve already known for a long time: women dominate social media use. Consolidating data from the studies by Pew, Nielsen, and Burst Media, a recently published infographic compared how men and women are changing the social media landscape. Two critical things caught our attention: more women access social media via mobile and they drive more traffic to visually-oriented social websites.

Open Source Feminism: An Intervention with Wikipedia

March 26, 2014
In February 2014, groups of artists and tech-savvy folks staged what called they called a “feminist intervention” to Wikipedia. The idea that technology is not neutral is a heavy one. Though the whole point of open source technology is that it’s made stronger and better through collaboration, actually figuring out how to use the technology is not an equal playing field.

What Madison Avenue Ad Agencies Know about Facebook that You Don’t

March 26, 2014
The very agencies that — by purchasing Likes and plastering its logo all over their traditional advertising buys — helped build Facebook into a multi-billion dollar corporation have grown exhausted of the bait and switch. They’ve invested time and money to build up an ocean of Likes only to be told by Facebook that they need to invest again just to get messages out to the audience they’ve grown. Fortunately, you can learn from their costly lesson.

Ten Video Tips for Nonprofits

February 21, 2014
A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds are that you have been talking about it for some time. Now that YouTube is the second largest search engine behind Google, now is the perfect time to create content that will inform, inspire and engage donors.