Topic: Social Media

Social Media for Social Change

January 9, 2015
Social media advocacy has erupted around the world, connecting people from all walks of life and empowering social change. Instead of sharing a favorite poolside snack recipe on Pinterest — which is great, don’t get us wrong! — the line of thinking has become, “How can I mobilize Pinterest users through an image and a link?”

Surround Sound Fundraising

January 7, 2015
The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach their donors and supporters. While the old techniques – direct mail and telemarketing – still work and generate many responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to “surround sound” fundraising.

Does Your Organization’s Story Connect the Dots?

December 15, 2014
Without a doubt, many of us will say that it is a cat. We don’t have to think about it, really. In a fraction of a second, everything we know and learned formulates this image as a cat. But what if you’ve never seen a cat? What if you’ve never played connect-the-dots or had to cut out animal shapes from paper?

Six Ways to Crowdsource Your Nonprofit’s Blog Content

November 12, 2014
Your nonprofit organization has a blog. Awesome. You have a plan that outlines post content and frequency. Fantastic. You’re ready to roll up your sleeves and start creating content…wait…that’s a lot of content. How are you going to produce it all? I know! You’re going to crowdsource your blog content.

How to Use Website Analytics to Measure “Awareness”

November 6, 2014
I always struggled with the fuzzy goal of “raising awareness” that came along with most of my nonprofit jobs. If a nonprofit raised awareness and no one measured it… did it really happen. The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”.

The American Heart Association Harnesses the Power of Social Media Through Innovative Display

July 16, 2014
This is a story of how the little ol’ Kansas City AHA branch thought out of the box to create an impactful social media display hub to complement their website that led to not only reaching their fundraising goal but caused their Heart & Stroke Walk to trend on Twitter for hours during an event. They harnessed the power of social media to reach their goals and surpass their expectations of how fruitful the digital world could be when brought to life.

Follow Your Donors to Leading Technology

June 9, 2014

Leading your nonprofit to success means being nimble and having the ability to quickly respond to your supporters.  With online giving on the rise, it behooves nonprofit leadership to focus on embracing technologies for more effective fundraising.

How Women Lead the Trend Towards Social Media Use via Mobile

April 11, 2014
The latest studies on social media demographics show what we’ve already known for a long time: women dominate social media use. Consolidating data from the studies by Pew, Nielsen, and Burst Media, a recently published infographic compared how men and women are changing the social media landscape. Two critical things caught our attention: more women access social media via mobile and they drive more traffic to visually-oriented social websites.