Topic: Social Media

Digital Storytelling: On Sharing Your Life With Strangers

June 2, 2016
Personal stories are a powerful way for nonprofits to share the importance of their work while highlighting community experiences and inspiring action. But personal stories must be approached with care. It’s essential that storytelling is rooted in authenticity, respect, relationship building, and accountability.

Disrupting with Media

May 12, 2016
By remixing music videos, commercials, TV shows, and other media with critical statements, students can take control of the largely one-way dialogue between mass media and the public. In talking back to media with media itself, students are demanding more from the industries and producers responsible for the thousands of messages they see every day.

What Is a Follower Worth?

March 14, 2016
The ability to reach people through social networks is an important part of an organization’s marketing strategy. What if your followers could do more than just be passive recipients of your message? What if they could actively spread your message?

Use Facebook To Measure The Cost Of New Members

March 3, 2016
You run a small nonprofit and/or membership-based organization and you’re looking for inexpensive ways to gain new members. Have you thought of advertising on Facebook?

Engaging a Large (and Lively!) Global Community on Social Media

February 26, 2016
It’s hugely helpful to get tips, and it’s wise to seek new ideas and strategies. But in my experience, there are a few basics that make engagement work—and they’re not driven by hashtags or apps or vanity metrics...or even That One Weird Old Trick. To illustrate what’s worked for our community, let me paint a picture.

NTEN Staff Social Media Pet Peeves

February 12, 2016

Earlier today, Amy Sample Ward was interviewed on Tony Martignetti Nonprofit Radio about social media pet peeves. In preparation for the conversation, she asked NTEN staff to share practices on social media that make their eyes roll. The email thread was epic! So for a little levity on a Friday afternoon, we thought we’d share some staff social media peeve picks.

3 Lessons for Creating Video Content That Rules the Web

January 22, 2016
Distributed content is all about reaching people where they are, instead of expecting them to come to you. Gone are the days of driving people to your website to complete important calls to action, like signing up for your email list or making a donation. Increasingly, your constituents can take those actions directly from social media sites.

How to Successfully Launch Your Nonprofit Online

November 16, 2015
The phase between “thinking about it” and actually launching your new nonprofit is crucial. What you do now can give you the boost you need for a successful launch.

3 Days Left: Tips & Inspiration for Submitting your 16NTC Session Ideas

June 23, 2015
Whether you’ve thought about it for weeks and are crafting the perfect submission, or just got wind of this opportunity - the deadline is the same: Friday, June 26.

2015 Digital Outlook Report

March 18, 2015
What does digital strategy look like in your organization? We asked, and nearly 500 individuals from nonprofit organizations responded! In collaboration with Care2 and hjc, we are excited to release the first ever 2015 Digital Outlook Report that captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2015 for staffing, tactics, tools, and more.