Topic: Social Media

9 lessons learned doing social media during a mass mobilization

July 26, 2017
Mass mobilizations have grown so much more powerful through social amplification. The stories are all around—you just need a few people to collect them, the desire to raise all voices (not just your own), a clear game plan, and a hub to manage it all.

Make a tastier communications cake: A recipe for multichannel marketing

July 17, 2017
Digital marketing strategies come in all shapes and sizes. Even if you don't have a fully baked strategy, you probably have all the ingredients you need. So let's mix it up!
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How to create a peer-to-peer fundraising campaign on Facebook

May 11, 2017
5 quick steps to empowering your supporters to fundraise for your nonprofit.
Two men talking at the 2017 Nonprofit Technology Conference.

Your digital strategy is not optional

May 1, 2017
Your organization’s website is at the crux of how people relate to your organization and its work. When something is wrong, it hurts your ability to attract, engage, and convert the people you need.

Lift Your Social Media Out of the Doldrums

March 30, 2017
Gone are the days when just having a Facebook page and a content strategy are enough for your nonprofit to find success through social media. The future is strategic. Here are some resources to help you prepare.
photo of a hamster in a silver wheel with a white background

How To Keep Up with Changes to Social Media You Already Use

February 20, 2017
It’s time to trash the idea of an unalterable five-year, three-year, or even one-year social media strategy. Devise a nimble and malleable social media strategy that can be refined when your nonprofit learns, adapted when your organizational goals shift, and evolved when social media changes and changes some more.

Are Technology Investments Curbing NGO Impact?

February 15, 2017
Is your organization overemphasizing mobilization? If you’re prioritizing mobilizing over organizing, your digital supporters may be falling into a black hole when they’re ready for more.
A close-up shot of a padlock among numerous padlocks on a chainlink fence

Yes, Nonprofits Get Scammed, Too

October 17, 2016
With social engineering, you can’t avoid being a target, but you can avoid being a victim.
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Navigating Naysayers: Managing Difficult Social Media Interactions

October 13, 2016
Social media can feel like an incredibly dark place, but don’t let hate silence you or your organization’s messages that other people need to hear.
A photograph by Michael Matti of the Fremont Troll sculpture in Seattle.

How To Beat the Trolls: Advice from the Front Lines of Comment Moderation

October 12, 2016
Given the challenges of moderating comments, it’s no surprise so many sites consider turning them off. But there are some tools you can use to create a respectful, thriving comment section.