Topic: Mobile

Video And Mobile Devices

April 1, 2013
Understanding what you need to do with video on mobile devices starts with a basic understanding of the principles of mobile marketing. Because mobiles have a small screen and often more limited download speed and bandwidth restrictions, you are well advised to deliver a more focused and simplified experience in your mobile content. Some things to consider when integrating mobile into your video and content strategy:

Smart QR Codes Capture the Inspiration to Give

November 19, 2012
Nonprofits work hard to to create the inspiration to give. Maybe it's a special performance or dinner, perhaps it's the personal story someone delivers one-on-one during a fund-raising drive or just the simple pleasure that comes from visiting an exhibit, park or recreational area operated by a nonprofit organization.

Pushing the Boundaries with Mobile

November 14, 2012
The U.S. is mobile—literally. Mobile penetration in America is above 100 percent (CTIA). Even as people increase their number of mobile devices, many nonprofits are still hesitant about adding mobile to their organization’s initiatives. Misperceptions such as what tools are available through mobile for data collection, engagement and fundraising cause nonprofits to incorrectly believe that mobile can be a lot of work with little return.