Topic: Fundraising

2013 Nonprofit Benchmarks Study

March 27, 2013
It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services, we are excited to release the 2013 eNonprofit Benchmarks Study

A Bad Test Is Worse Than No Test at All

February 13, 2013
It's a simple fact that, due to budget and resource limitations, we have to draw a line somewhere between the "ideal" email marketing practices and the batch-and-blast cure all method.  We know that we should strive for the ideal, but quite frankly we have other responsibilities, too. This, sadly, is when we start leaning on "good enough" or "the best we can do."  We look to get something out the door and move on.  If we're really ambitious, we'll even try to do a partial test swapping out an image or a line of copy, breathe a sigh of relief that we tested something, and move on to the next crisis. This is the worst thing we could do.

Beyond Like and Follow: Engaging Nonprofit Supporters Through Social Media

February 8, 2013
So far, most nonprofits have responded to the challenge by including social media as just another outreach tool in a crowded kit that includes direct mail, PSAs, personal outreach, and more. But social media isn't just another channel. It's a full-fledged platform for audience engagement that facilitates increasing levels of participation over a period of time—that is, if organizations can move beyond the paradigm of "like," "follow" "share" and "tweet," and begin building a brand experience that creates a deeper connection that allows nonprofits to innovate around their audience.

The Cost of Out of Date Donor Information

February 5, 2013
If your communications with your constituents are in any way inaccurate, that is what they remember. Not your message. Having clean and accurate data doesn't just leave a good impression, it allows your mission and message to come through loud and clear. Whether it be mailings that are regularly returned because of incorrect addresses that never get updated in the database, or board members that have requested the same salutation correction more than once, nonprofit organizations are at the mercy of their data cleanliness – no matter how strong their CRM or donor management strategy and system is.

I Could Be Your Next Monthly Donor. So Call Me, Maybe?

January 11, 2013
Monthly sustaining donors...they're the best! Stable, reliable, predictable, rain or shine. What's not to freaking love? Of course, you want 'em. But how do you get 'em? How do you convince your one-time givers to take the plunge and make that long-term commitment?

Free Supporters (No, Really!)

January 8, 2013
Let me paint a dream scenario for you: your goal is to grow your email list by 50,000 supporters in 2013. So, you simply ask your boss for a cool $100,000, hit up some paid acquisition vendors, run a few paid campaigns, upload your new buys and then take off the rest of the year to travel around the world because your job is done. Sounds pretty great, right?

The Fundraising Cliff, Part 2

January 3, 2013
In Part 1, I reviewed some of the common theories around why overall fundraising is flat. It turns out that many opinions about what is happen aren't based on actual data. Now I want to explore what is really happening based on data.

The Fundraising Cliff, Part 1

January 2, 2013
Over the past few months I've been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising? Is it the economy? Was it the election cycle? What about Hurricane Sandy? Are we approaching the fundraising cliff? Will it get better? When will it get better? Did the Mayans predict this?

Getting Intimate with Your Donors: Fundraising Trends of 2012

December 4, 2012
If you ask me, nonprofits will remember 2012 as a year when communities connected and mobilized with newfound moxie. With the help of data-informed personalization, online agility, and personality-driven movements, we saw big donations and big changes happening all over the place. Here's my take.