Topic: Digital Communications

Your Plan at a Glance: Visual communications for strategic planning

November 18, 2015
Infographics are all the rage these days, and not just because they’re pretty. Nonprofit professionals are focusing more on visual communications to convey results, impact, and need. But I recently learned that infographics can also be incredibly valuable in strategic planning.

How to Successfully Launch Your Nonprofit Online

November 16, 2015
The phase between “thinking about it” and actually launching your new nonprofit is crucial. What you do now can give you the boost you need for a successful launch.

Why IT People Need to Know a Little Bit About Marketing

November 14, 2015
When IT staff understand the business case for marketing technology--such as how a marketing automation tool could supercharge outreach efforts, thereby extending the organization’s educational mission—they can help ensure that the necessary technology investments are made. This applies not only to marketing, but also to any function or department that the IT department supports.

The Oft-overlooked Tactics That Always Undermine a Great Digital Presence

November 13, 2015
Many factors go into planning, designing, and building a great website that’s designed to meet your audience’s needs. But too often, a recurring series of habits combine to chip away at how much that site can live up to its potential.

Digital Badge Artwork: The power of first impressions

October 19, 2015
We live in a visual world where people make snap-judgments about quality based solely on aesthetics. This means that the first impression formed on the quality of your digital badge program may likely be based on your badge’s artwork. It’s hard to imagine that this small digital artifact could have such influence, but it does. The risk is that vague, overly-simplistic, or poorly colored badge art can project a false impression of poorly-designed content.

Storytelling, The Spice of (a Nonprofit’s) Life

September 22, 2015
We all talk about the significance of data and metrics. They are important to a nonprofit’s funders and its staff. They can help a nonprofit stay accountable and on track. I value data and have never questioned the important role it plays for nonprofits and, for that matter, all organizations. However, can you imagine your food without any spices? It is very hard to imagine, right? It is the same as offering data without a story.

Beyond the Comfort Zone

September 22, 2015
There’s something about the prompt “tell me a story” that makes people think more about the limitations than the possibilities.

Interview with Snap Judgment’s Glynn Washington

September 22, 2015
In this interview, Glynn talks about his origins as a radio show and podcast producer, describes why storytelling matters in the pursuit of social justice, and offers advice for nonprofit organizations within the world of storytelling.

Invited In

September 21, 2015
What are the photographer’s ethical responsibilities in making images of vulnerable populations, like the many to be found in the Syrian refugee crisis?

Storytelling With Digital Annual Reports

September 16, 2015
Annual reports have grown to be one of the central storytelling tools an organization uses to reach its existing donors and other key audiences. Unfortunately, despite the importance of and resources poured into annual reports each year, a large number of organizations are stuck producing print reports that lack important measurement and storytelling tools.