Topic: Digital Communications

Winners of the 2016 DoGooder Awards

April 1, 2016
The votes are in and we’re excited to announce the winners of the 10th Annual DoGooder Awards! We had submissions from nonprofits all over the world about social causes ranging from women empowerment to fixing our food system. More than 13,000 votes were cast over the course of one month!

2016 Digital Outlook Report

March 18, 2016
What does digital strategy look like in your organization? We asked, and nearly 500 individuals from nonprofit organizations responded!

What Is a Follower Worth?

March 14, 2016
The ability to reach people through social networks is an important part of an organization’s marketing strategy. What if your followers could do more than just be passive recipients of your message? What if they could actively spread your message?
"Make a ruckus for good"

Engaging a Large (and Lively!) Global Community on Social Media

February 26, 2016
It’s hugely helpful to get tips, and it’s wise to seek new ideas and strategies. But in my experience, there are a few basics that make engagement work—and they’re not driven by hashtags or apps or vanity metrics...or even That One Weird Old Trick. To illustrate what’s worked for our community, let me paint a picture.

Hacking the Creative Process: The Design Blitz

January 12, 2016
Fact: Visual elements make up 90 percent of information transmitted to your brain, which processes images 60,000 times faster than text. The message may be the medium for engaging online audiences with your organization’s mission, but visuals are most certainly its currency.

Your People Are Talking. Are You Listening?

January 7, 2016
There’s a good chance that some of your supporters are actively talking about your campaigns on social media. Some of them probably have a pretty sizable following.

The Luminate Online Monster Benchmark

November 24, 2015
Recently at BBCON, Blackbaud released the 9th edition of the Luminate Online Benchmark Report. It is the largest online fundraising and marketing report in the industry and provides the most comprehensive metrics on the state of online fundraising.

3 Key Elements of a Digital Campaign Plan

November 20, 2015
Campaigns are big, daunting undertakings. When you’re starting with a blank sheet of paper, it can be hard to know where to begin. By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns.