Topic: Digital Communications

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3 simple email improvements to make more money during EOY fundraising

July 27, 2016
What if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?
Two paths diverging

Longform Content: When to do it, and when not to

June 17, 2016
“Longform content” is all the rage these days. Newspapers are doing it. Magazines are doing it. Huge corporations are doing it. Nonprofits are doing it. Everyone is jumping on the longform train...even those who shouldn’t.
Person writing with small tablet and pencil.

All About Editorial Guidelines: Q&A with Marlene Oliveira

June 14, 2016
To help us understand how editorial guidelines can help build relationships with guest storytellers, Marlene Oliveira of Nonprofit MarCommunity answered some of our burning questions.
"How to Create an Ideal Audience Persona"

How to Create an Ideal Audience Persona: Three reasons & a worksheet

June 9, 2016
A critical step in branding is becoming crystal clear about who your audiences are. But the playing field needs to be narrowed so you can tailor how and what you want to communicate with them (and where).
Roland profile photo

The Pain and Poetry of Building a Platform

June 7, 2016
Roland opened my eyes to the fact that three out of five U.S. prisoners are illiterate. I opened his eyes to the power of web platforms to scale and talked him out of building an app.
"The health of Gulf Coast residents housed in FEMA trailers after Hurricane Katrina and Rita was harmed more by formeldohyde exposure in the FEMA trailers than the hurricanes." - Becky Gillette, Mississippi

Digital Storytelling: On Sharing Your Life With Strangers

June 2, 2016
Personal stories are a powerful way for nonprofits to share the importance of their work while highlighting community experiences and inspiring action. But personal stories must be approached with care. It’s essential that storytelling is rooted in authenticity, respect, relationship building, and accountability.
Hands in a prison cell

15 Ways to Harness the Power of Nonprofit Storytelling for Advocacy

May 31, 2016
Everyone in advocacy needs to be able to tell a compelling story about why your issue matters and how it relates to people. Storytelling allows potential supporters to connect with your organization in an immediate and meaningful way.

Disrupting with Media

May 12, 2016
By remixing music videos, commercials, TV shows, and other media with critical statements, students can take control of the largely one-way dialogue between mass media and the public. In talking back to media with media itself, students are demanding more from the industries and producers responsible for the thousands of messages they see every day.
Cartoon character shouting Access All the Memes!

Access All the Memes! A Journey from Awareness to Accessibility

April 21, 2016
You do not need to be an expert to create accessible content. You just need to be aware that people access the internet in different ways, and care enough to include them.

Q&A With Trollbusters’ Founder, Michelle Ferrier

April 20, 2016
TrollBusters is a just-in-time rescue service for women writers and journalists who are experiencing online harassment. We send positive messaging and just-in-time education to keep targets safe online and off.