Topic: Digital Communications

A man stands in the middle of a hedge maze and waves his hand

Don’t lose your Google Ad Grant

January 23, 2018
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email announcing that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read the new terms and conditions? Here's what you need to know.

7 ways to make your first #GivingTuesday a fundraising success

November 15, 2017
For organizations that have never participated in Giving Tuesday before, it can feel overwhelming. These seven tips will help you meet your fundraising goals and engage new supporters.
close-up on hands of someone painting, with multiple colors of paint all over his hands and the table and paintbrushes in one hand

Why your organization needs a rebrand

October 23, 2017
It is hard to get attention in an oversaturated market where everyone is competing for the same funding and using the same platforms (social media, website, email, print). Your nonprofit's brand needs to be unique and professional to help you stand out amongst the noise.
Many pedestrians crossing a street

What to know before advertising on LinkedIn

September 25, 2017
Social media advertising has become one of the biggest revenue generators and online traffic drivers in marketing. But LinkedIn advertising is quite different than using Facebook or Twitter, from the interface down to targeting. Here are a few things we’ve learned while running advertising tests on LinkedIn.
3 colorful hot air balloons in the sky, one featuring the New Mexico state flag

Burqueños and beyond

July 31, 2017
This September, we are partnering with the Center for Nonprofit Excellence to host two days of learning, sharing, and dreaming big about digital campaigns and digital access. I chatted with Amanda Douglas, the Communications Manager at CNPE, recently about the Roundup. Check out what she is looking forward to and how you can learn with her in Albuquerque, this September.

9 lessons learned doing social media during a mass mobilization

July 26, 2017
Mass mobilizations have grown so much more powerful through social amplification. The stories are all around—you just need a few people to collect them, the desire to raise all voices (not just your own), a clear game plan, and a hub to manage it all.

Make a tastier communications cake: A recipe for multichannel marketing

July 17, 2017
Digital marketing strategies come in all shapes and sizes. Even if you don't have a fully baked strategy, you probably have all the ingredients you need. So let's mix it up!
Close-up photo of lines of HTML code

How I learned to code (and you should too)

July 3, 2017
Way back in the late 1990s, I learned HTML on a whim. I had no idea the effect it would have on my career, and how it would eventually change my life.
an array of mobile devices with computer code overlay

Why you should care about bots if you care about social justice

June 14, 2017
There is a huge opportunity for organizations and activists to use automation in constructive ways that further social justice causes, but doing so is not without risk. What follows is a set of questions aimed at helping advocates better understand the challenges and risks that bots and automated activism present.
Two men talking at the 2017 Nonprofit Technology Conference.

Your digital strategy is not optional

May 1, 2017
Your organization’s website is at the crux of how people relate to your organization and its work. When something is wrong, it hurts your ability to attract, engage, and convert the people you need.