Topic: Digital Communications

5 metrics you need to include on your AdWords Dashboard

July 13, 2018
When you first look at your nonprofit's AdWords account dashboard, it can be overwhelming. Follow these tips to make sure you're tracking the most important metrics.

It’s time to ditch your nonprofit website carousel

July 2, 2018
Image sliders and carousels were all the rage several years ago, but they don’t actually do a good job motivating action. So what do you do instead?

Find the missing pieces of your fundraising strategy

May 11, 2018
If you want your nonprofit's worthy cause to stand out from the #GivingTuesday crowd and inspire your supporters, now is the time to start your plans.

2018 M+R Benchmarks Study

April 27, 2018
The M+R Benchmarks Study is your in-depth annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.

How we rebuilt our website by listening to our visitors

March 28, 2018
It’s important for charities like ours to dig down and see where we're doing a good job of encouraging our users to take an action. Analyzing where and when they donated was key, because if we can crack that nut, we can amp it up a notch. Yet the more we dug, the more we realized that we had a disconnect.
2018 Digital Outlook Report

2018 Digital Outlook Report

March 8, 2018
NTEN and its partners have produced the 2018 Digital Outlook Report, which includes data collected from over 500 nonprofit professionals in more than 20 countries.
person outside, looking at tablet and smiling

How to keep reaching supporters on Facebook

February 8, 2018
Recently Facebook announced what could be the most drastic change to the news feed yet. Organic (unpaid) reach and post engagement from Pages has gone down in recent months, with posts reaching followers. Soon many of the traditional, battle-tested social media strategies may not be as effective as they once were on Facebook. So what can nonprofits do?
NTEN digital fundraising report 2018

Digital Fundraising Workbook for Nonprofits

February 1, 2018
Taking you step-by-step through the development of a successful strategy, this workbook helps you craft a plan that includes a single goal, clear objectives, and detailed, measurable tactics.
A man stands in the middle of a hedge maze and waves his hand

Don’t lose your Google Ad Grant

January 23, 2018
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email announcing that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read the new terms and conditions? Here's what you need to know.

7 ways to make your first #GivingTuesday a fundraising success

November 15, 2017
For organizations that have never participated in Giving Tuesday before, it can feel overwhelming. These seven tips will help you meet your fundraising goals and engage new supporters.