Topic: Advocacy

Messages that Move

November 7, 2012
The advocacy community has gone mad for story. But stories are only as strong as the latest retelling. While compelling characters and evocative details give our stories life, it is email subject lines, tweets, Facebook posts, and headlines that give them legs. The best stories have a clear message—or moral—that can be repeated over coffee or conveyed in 140 characters. And the messages that move tend to inspire and empower.