30 minute session | Fundraising

Rapid response advertising: Maximizing fundraising moments

When rapid response moments strike and engagement is high, many nonprofits prioritize email and SMS fundraising as channels that allow for quick communication with supporters.

For a variety of reasons, direct response advertising is not always a part of the rapid response playbook. The obstacles are real — creative development can take longer, platform approvals can be arduous, and optimizing for performance when a campaign may only run for a few days is difficult.

But the juice is very much worth the squeeze — you may never see better results from your direct response program than in the midst of rapid response moments.

We’ll discuss how to maximize these moments to drive fundraising success.

First learning outcome

Attendees will learn why digital advertising should be a part of your rapid response playbook.

Second learning outcome

Attendees will learn what platforms and tactics work best in rapid response moments.

Third learning outcome

Attendees will learn the pitfalls of short flight campaigns (platform approvals & optimization).


Jake Sticka
Jake Sticka

Vice President, Client Strategy

Rising Tide Interactive

As Vice President of Client Strategy at Rising Tide Interactive, Jake works with the firm’s client-facing teams to find digital solutions that meet each organization’s needs. Since joining the firm in 2014, Jake has led innovative digital campaigns for national nonprofits (like the Southern Poverty Law Center and World Central Kitchen) and issue advocacy organizations (including FWD.us and the National Democratic Redistricting Committee). During the 2020 election cycle, Jake took a leave of absence from the firm to serve as Digital Director and Paid Media Advisor for Amy Klobuchar’s presidential campaign. Under Jake’s leadership, the campaign executed a digital program grounded in authentic content, data-driven strategy and innovative tactics, ultimately raising more than $42 million online. Jake is a native of San Diego, a graduate of Georgetown University, a suffering fan of Padres baseball and Hoyas basketball, and a minigolf enthusiast.
Samantha Higgins
Samantha Higgins

Director, Content

World Central Kitchen

Sami Higgins currently serves as the Director of Content for World Central Kitchen (WCK). Sami joined the organization in February 2019 with a deep commitment for sharing WCK’s mission and work with the world. As Director of Content, Sami oversees all things storytelling for the organization. After receiving her Master of Public Affairs degree from the University of San Francisco, Sami worked in the restaurant industry, further solidifying her lifelong love for all things food. Outside of telling the WCK story, Sami enjoys experimenting in the kitchen, exploring the outdoors, and playing with her cat, Gnocchi.

Session format

30-minute session

Session location

In Denver

Date and time

April 13, 2023

10:00 am-10:30 am MT


Mile High Ballroom 4CD

Who should attend?

Digital fundraisers, development professionals, copywriters, and creative.
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