Rapid response advertising: Maximizing fundraising moments

As Vice President of Client Strategy at Rising Tide Interactive, Jake works with the firm’s client-facing teams to find digital solutions that meet each organization’s needs. Since joining the firm in 2014, Jake has led innovative digital campaigns for national nonprofits (like the Southern Poverty Law Center and World Central Kitchen) and issue advocacy organizations (including FWD.us and the National Democratic Redistricting Committee). During the 2020 election cycle, Jake took a leave of absence from the firm to serve as Digital Director and Paid Media Advisor for Amy Klobuchar’s presidential campaign. Under Jake’s leadership, the campaign executed a digital program grounded in authentic content, data-driven strategy and innovative tactics, ultimately raising more than $42 million online. Jake is a native of San Diego, a graduate of Georgetown University, a suffering fan of Padres baseball and Hoyas basketball, and a minigolf enthusiast.

Sami Higgins currently serves as the Director of Content for World Central Kitchen (WCK). Sami joined the organization in February 2019 with a deep commitment for sharing WCK’s mission and work with the world. As Director of Content, Sami oversees all things storytelling for the organization. After receiving her Master of Public Affairs degree from the University of San Francisco, Sami worked in the restaurant industry, further solidifying her lifelong love for all things food. Outside of telling the WCK story, Sami enjoys experimenting in the kitchen, exploring the outdoors, and playing with her cat, Gnocchi.