Your digital team is strapped for time and resources and your donors demand increasingly personalized content. In this session you’ll learn how to optimize automated, multi-channel donor journeys to meet your fundraising goals.
Gabby Green from the Humane Society of the United States and Maan Sacdalan from the National Trust for Historic Preservation will share how their teams have honed automated journeys on the Engaging Networks platform to engage and convert donors and advocates. The session will showcase reproducible best practices from their collective experiences. It will also involve an interactive conversation with the audience. Session attendees will leave with actionable ideas for how to implement automations proven to work.
Director, Email Marketing
The Humane Society of the United States
Director of Digital Production and Database Management
National Trust for Historic Preservation
Senior Director of Business Development
April 13, 2023
10:45 am-11:45 am MT
Mile High Ballroom 4EF