60 minute session | Fundraising

How automation journeys help re-engage and convert donors

Your digital team is strapped for time and resources and your donors demand increasingly personalized content. In this session you’ll learn how to optimize automated, multi-channel donor journeys to meet your fundraising goals.


Gabby Green from the Humane Society of the United States and Maan Sacdalan from the National Trust for Historic Preservation will share how their teams have honed automated journeys on the Engaging Networks platform to engage and convert donors and advocates. The session will showcase reproducible best practices from their collective experiences. It will also involve an interactive conversation with the audience. Session attendees will leave with actionable ideas for how to implement automations proven to work.

First learning outcome

Learn to use marketing automation to cultivate donors, advocates, members & increase conversions

Second learning outcome

Leave with actionable ideas for how to increase automation with emphasis on the donor experience

Third learning outcome

Learn how to approach donors with multichannel, donor-centered communications & fundraising


Gabby Green
Gabby Green

Director, Email Marketing

The Humane Society of the United States

Gabby is the Email Marketing Director for the Humane Society of the United States and Humane Society International, based in the DC metro area. She has over 8 years of experience in non-profit marketing and specializes in marketing automation journeys, using Engaging Networks. She has a BS in Psychology and an MSc in Animal Welfare from the University of Edinburgh.
Maan Sacdalan
Maan Sacdalan

Director of Digital Production and Database Management

National Trust for Historic Preservation

Maan is the director of digital production and database management at the National Trust for Historic Preservation working as the product owner of Engaging Networks working closely with the Development and Marketing team. With over 15 years of experience in the nonprofit sector, her background is in front end web design with a focus on strategy and fundraising.
Eric Rubin
Eric Rubin

Senior Director of Business Development

Engaging Networks

Eric has 20 years experience leading in the nonprofit sector. He has worked for organizations including the UN Refugee Agency (UNHCR), Groundswell, Salsa Labs, Community Matters, and GlobalGiving.

Session format

60-minute session

Session location

In Denver

Date and time

April 13, 2023

10:45 am-11:45 am MT


Mile High Ballroom 4EF

Who should attend?

Fundraising & marketing professionals responsible for developing and implementing digital strategy
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