30 minute session | Fundraising

Fundraising secrets of data-driven nonprofits

Have you ever donated to an organization and felt like they really understood your specific interests and passion for their mission? In today’s world where online giving is the norm, it can be difficult to connect with donors on a personal level. Data driven nonprofits have mastered the art of personalization and tailored engagements to not only increase their fundraising, but to create dedicated supporters. In this session we’ll explore the secrets many nonprofits are using to analyze data that result in donor-centric fundraising campaigns. You’ll learn what data points all nonprofits should be tracking and reviewing on an on-going basis; and how to utilize all of that data to build rapport and loyalty for your organization’s cause.

First learning outcome

List 7 data points all nonprofits should be tracking & why they’re relevant to strategic planning

Second learning outcome

Develop a plan for analyzing your org’s data, including identifying opportunities, risks & trends

Third learning outcome

Identify how nonprofits can use their data to personalize interactions with donors


Stephanie Saville
Stephanie Saville


Guiding Force Consulting, LLC

Stephanie’s passion is partnering with nonprofit leaders to transform the ways they capture supporter data and information. Her work focuses on bringing creative and synergistic solutions to her clients so they can spend more time interpreting data to drive strategy rather than tracking it down. With over 15 years in the industry as a development professional, Stephanie is the guiding force behind millions raised for organizations such as: • The Leukemia & Lymphoma Society • Easterseals Michigan • The Children’s Foundation • HAVEN Oakland She specializes in big picture customer relationship management strategies, nitty-gritty details of Salesforce solutions and empowering teams to feel confident in their ability to capture, visualize and interpret their data. A life-long learner, Stephanie is a proud graduate of Davenport University with a Master of Business Administration and is a Salesforce Certified System Administrator. When not sailing on the great lakes, she spends her free time with her husband and two dogs exploring new adventures.

Session format

30-minute session

Session location

In Denver

Date and time

April 12, 2023

2:45 pm-3:15 pm MT


Mile High Ballroom 2C

Who should attend?

Experienced Development/Fundraising staff that want to use their data to grow donor support
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