60 minute session | Digital Inclusion

Democratizing immigration justice via text

How do you deliver equal access to justice for millions of people who do not understand the legal process and speak different languages? Meet Hola Asistente a multi-lingual and free text-based immigration assistant powered by Salesforce and Twilio. Hola Asistente texts case details to immigrants, alerts them of any changes and guides them on their journey. Learn how an agile Salesforce design inspired the first refugee Trailblazer to use Hola Asistente to win asylum in the United States. Additionally, witness how growing adoption of this innovative tool is unlocking systemic access to justice by capturing real-time trends in immigration law.

Meet Hola Asistente Here: pathways.mobi/HolaAsistente.

First learning outcome

Learn how immigration advocates address digital equity via mobile texting technology.

Second learning outcome

Understand how standardized data collection empowers advocates to see realtime immigration trends.

Third learning outcome

Discover strategies to get a technologically adverse population to embrace innovative tools.


Karin Tracy
Karin Tracy

VP Marketing


First and foremost, I am a communicator. With a BFA (Summa Cum Laude) in Graphic Design and over 24 years of experience in the print and web design world, my world revolves around disseminating information, data, and values, and creating visual spaces for communication and collaboration. Following short but rewarding stints as an in-house designer and an agency designer, I struck out on my own in 2001 and formed little b design, a Baltimore-based, award-winning graphic, and web design firm. 11 short years later, little b was acquired by Fíonta (previously Confluence Corporation). After 6 years of managing an award-winning web design and development team, I became a Salesforce Certified MCAE (Pardot) Consultant and Marketing Cloud Email Specialist and assumed responsibility for all corporate marketing initiatives and the development of Fíonta's MCAE practice.
Emily Miller
Emily Miller

Senior Impact Fund Manager


Emily is a social entrepreneur, startup advisor, angel investor, and combat veteran. In her current role, she's leading Twilio.org's Impact Fund, making grants and impact investments to organizations that are accelerating impact through innovative communications technology. She previously served as the Acting Director of the Office of Innovation and Entrepreneurship at the U.S. Department of Commerce managing a $300M grant portfolio that funded technology accelerators, incubators, and early stage seed funds. Emily is co-founder of Rumi Spice, an award-winning social enterprise that imports premium saffron directly from Afghan farmers. Rumi Spice was featured on Shark Tank and selected for Y Combinator's social fellowship program. Emily's work has been featured in the New York Times, the Atlantic, Foreign Policy, NPR, Forbes, the Chicago Tribune, Nightline with Diane Sawyer, Voice of America, Food & Wine, and more. Previously, Emily served as a Captain in the U.S. Army. She fought for the repeal of Don't Ask, Don't Tell and the Combat Exclusion Policy that barred women from combat roles. She led an engineer platoon in Iraq and served on two deployments to Afghanistan with 75th Ranger Regiment as one of the first women with all-male Special Operations teams. Her Cultural Support Team was the subject of The New York Times bestseller, Ashley’s War. She earned her Bachelor of Science from West Point and a Masters in Business Administration from Harvard Business School.
Mohammed Diouf Heubo
Mohammed Diouf Heubo

Program Analyst

Mobile Pathways

Djamal is a skilled consultant and analyst for tech companies, known for his problem-solving, methodical judgment, and organizational skills. He has a passion for creating impactful programs and content to support social impact organizations. In addition to his professional skills, Djamal is fluent in English and French with some mid-level Spanish and aspires to become a motivational speaker and entrepreneur. In his free time, he enjoys painting, soccer, and designing clothes. He comes from a family of African tailors
Poesy Chen
Poesy Chen

Innovation Director

Mobile Pathways

A seasoned innovator with over 20 years of experience, Poesy is a results-oriented leader with a proven track record of delivering game-changing results in technology. She is a champion at leading complex projects, designing flexible solutions, and solving global issues through technology, innovation, adaptation, and cultural change. Poesy is the Innovation Director and Advisory Board Chair at Mobile Pathways, a nonprofit bridge connecting immigrants to advocates and services via trusted mobile technology. Poesy hails from Taiwan and when not building technology for good, she can be found listening to Bach, solving sudoku puzzles, or enjoying a tall glass of Bubble Tea.

Session format

60-minute session

Session location

In Denver

Date and time

April 12, 2023

10:30 am-11:30 am MT

Who should attend?

Technology and marketing teams who want to use CRM with SMS to reach marginalized communities.
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