30 minute session | Marketing/Communications

A data-driven approach to social media strategy

We all want to improve our social media so we can do more good. There’s a lot of guidance out there on how, but, this expert advice can feel like it doesn’t apply to us or is just beyond our capacity. There’s another way. Nonprofits can use data, available freely through social media platforms, to develop a strategy that fits their audience and is more resilient in the face of ever-changing algorithms. Attendees will get tips for running first social media experiments and learn how to convince your supervisors that this is worthwhile. With a data-informed approach, social media managers (and those who happen to have social media fall on their plate) can ensure that their social media is making the most impact while not overtaxing them.

First learning outcome

Learn how to use data to drive their social media strategy.

Second learning outcome

Understand how to run social media experiments (and convince supervisors that these are valuable).

Third learning outcome

Attendees will identify the value of failure (and being open about failure).


Kate Meyers Emery
Kate Meyers Emery

Digital Communications Manager


An anthropologist with over 15 years of experience creating engaging and educational digital experiences both online and in-person. An enthusiastic and creative leader with a proven track record in using experimentation, data, and strategic problem solving to drive digital transformation. Expert storyteller, presenter, and humanist who works collaboratively across departments to drive innovative digital outreach that exceeds organizational goals.

Session format

30-minute session

Session location

In Denver

Date and time

April 12, 2023

12:45 pm-1:15 pm MT

Who should attend?

Anyone who has social media as part of their role.
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