A data-driven approach to social media strategy

We all want to improve our social media so we can do more good. There’s a lot of guidance out there on how, but, this expert advice can feel like it doesn’t apply to us or is just beyond our capacity. There’s another way. Nonprofits can use data, available freely through social media platforms, to develop a strategy that fits their audience and is more resilient in the face of ever-changing algorithms. Attendees will get tips for running first social media experiments and learn how to convince your supervisors that this is worthwhile. With a data-informed approach, social media managers (and those who happen to have social media fall on their plate) can ensure that their social media is making the most impact while not overtaxing them.