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Ad grant programs: How do they compare? New platforms, features, and strategy
This workshop will start with a side by side comparison of features for the two major platforms that offer free advertising grants to nonprofits. There will be a short presentation on new features and changes in the Google Ad Grant, then an introduction to the new Microsoft Ad Grant and a breakdown of how it differs from Google's program. You'll learn the relative strengths and benefits of each, and the technical, policy and demographic differences.
The second half of the session will be a group discussion about strategy, so bring your own examples and experiences to share. We can talk about your nonprofit, your advertising goals, and which platform and which techniques might best meet them. We'll discuss real-life examples of performance metrics and why the results for the same nonprofit might be so different on each platform.
First learning outcome
Learn about Microsoft's new grants program that gives you $3,000 per month in free advertising, and Google's that offers $10,000 per month.
Second learning outcome
Find out how the two programs compare in terms of features, policies and demographic reach.
Third learning outcome
Learn how Microsoft ads differ from Google's ads, and how to strategically leverage both programs for success.
Speakers
Jason King
Ad Grants Certified Professional
Jason King
Session format
60-minute workshop
Session location
In Denver
Date and time
April 12, 2023
1:30 pm-2:30 pm MT
Who should attend?
Anyone interested in digital advertising, who wants to find out how Microsoft's new ad grant program compares to Google's.
