Do facts or stories inspire donations? What’s working in sub lines right now? Does an interstitial page increase or decrease response? Can we finally settle the renew vs donate question? This session will present the latest tests in landing page optimization, email, fundraising asks, ad creative, copywriting, and much MUCH more in a guaranteed-not-to-bore session. The format is hella simple and a whole lot of fun: We’ll present a test. You guess the winner. We’ll present the results. Repeat! Keep your score as we go, and there will be prizes for the most triumphant testing whizzes. Along the way, we’ll share tons of non-profit examples, and drop in useful tips and tools for making your organization’s testing program the best it can be!
Senior Director of Digital Marketing and Innovation
Planned Parenthood Federation of America
Principal Data Analyst
April 12, 2023
10:30 am-11:30 am MT