60 minute session | Fundraising

60 tests in 60 minutes

Do facts or stories inspire donations? What’s working in sub lines right now? Does an interstitial page increase or decrease response? Can we finally settle the renew vs donate question? This session will present the latest tests in landing page optimization, email, fundraising asks, ad creative, copywriting, and much MUCH more in a guaranteed-not-to-bore session. The format is hella simple and a whole lot of fun: We’ll present a test. You guess the winner. We’ll present the results. Repeat! Keep your score as we go, and there will be prizes for the most triumphant testing whizzes. Along the way, we’ll share tons of non-profit examples, and drop in useful tips and tools for making your organization’s testing program the best it can be!

First learning outcome

See results from dozens of REAL digital tests

Second learning outcome

Learn what tools are working for testing programs today

Third learning outcome

Get advice on structuring tests of all kinds


Madeline Stanionis
Madeline Stanionis



Madeline Stanionis has been raising money and organizing for 25 years, and figuring out kooky ways to do it for most of that time. She is a Partner at M+R, one of the most experienced digital agencies in the country, and has led internet strategies, written copy, launched campaigns, produced videos, raised money, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, The Nation, Amnesty International USA, Mozilla Foundation, Human Rights Campaign, the Humane Society of the United States, NARAL Pro-Choice America, and CARE. Madeline is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church.
Jacqueline Murphy
Jacqueline Murphy

Senior Director of Digital Marketing and Innovation

Planned Parenthood Federation of America

Jacqueline Murphy serves as the Senior Director of Digital Marketing and Innovation for Planned Parenthood Federation of America, where she focuses on developing innovative engagement and retention strategies aimed at digital-first constituencies.
Lia Mancuso
Lia Mancuso

Principal Data Analyst


Lia Mancuso has been a valued contributor in the nonprofit industry for over 7 years, working in higher education, social justice, and nonprofit consulting spaces. Lia specializes in using data analysis to support nonprofit’s strategic decision making and improve overall fundraising. Lia is currently a Principal Data Analyst at M+R Strategic Services, a consulting firm that works exclusively with nonprofit organizations to help maximize their online advocacy, fundraising, digital marketing and grassroots organizing efforts. Lia graduated from Northeastern University in 2015 with a B.S. in Business Administration and Economics and earned her M.S. in Nonprofit Management from Northeastern in 2017.

Session format

60-minute session

Session location

In Denver

Date and time

April 12, 2023

10:30 am-11:30 am MT



Who should attend?

This session will be fun for all, & really useful for hands-on staff in digital comms programs.
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