30 minute session | Digital Inclusion

5 tips to make your marketing more accessible and inclusive

We want to reach as wide an audience as possible within our target. Roughly 15% of the world identifies as disabled, with the percentage being much higher when you count temporary disabilities (broken wrist) or situational disabilities (watching a video in a loud space).


What about forms that ask for unnecessary information? Abandonment is high when forms frustrate users.


That’s money and attention lost. Why frustrate or offend users when it’s so easy to be inclusive?

Beyond the obvious fixes such as font size and color contrast, this session will cover 5 main areas in which your marketing can be more accessible, including: 

  • video & images
  • website
  • social media
  • content strategy
  • CTAs and forms

First learning outcome

Quick fixes to make content more accessible immediately

Second learning outcome

How to improve forms for better inclusivity and conversions

Third learning outcome

How to avoid murdering celebrities by using proper hashtags


Allison Manley
Allison Manley

Director of Marketing & Communications

Kanopi Studios

I’m a former designer turned brand communicator who now focuses on sales and marketing for Kanopi Studios.

Session format

30-minute session

Session location

In Denver

Date and time

April 13, 2023

10:00 am-10:30 am MT

Who should attend?

Marketing and communications staff who touch emails, website, presentations, social media & more.
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