60 minute session | Fundraising
20 ways to integrate your direct mail and digital fundraising
If your donors’ relationships are with you as an organization, why do so many organizations think about digital and direct mail relationships separately? This fast-paced session will explore a variety of ways to deepen your own integration efforts — including creative, messaging, timing, segmentation, and even new technologies. For each tactic, we will showcase a real-world example. We hope to inspire you with some new ideas to bring back to your organization after NTC!
First learning outcome
Data-driven reasons that it is valuable to have an integrated program
Second learning outcome
Tactics that can be applied to any program to help with integration
Third learning outcome
How to approach creative, audiences, timing from an integrated perspective
Speakers
Laura Cole
VP of Account Services
Sanky Communications, Inc.
Laura has worked with nonprofits as a fundraising and marketing strategist at Sanky Communications for over a dozen years. Areas of particular focus include integrated campaign strategy, digital acquisition, and fundraising program analysis. She has spoken at various DMA, NTEN, DMFA, and AFP events. Prior to joining Sanky, she worked on the marketing team for the Broadway musical Wicked. Laura holds an M.A. in Media Studies from The New School and a B.A. in History and English from Columbia University.
Carol Marchesano
Senior Director, Digital Marketing
North Shore Animal League America
Carol brings 20+ years of experience in Digital Marketing to her role as the Senior Director of Digital Marketing for North Shore Animal League America. She is charged with harnessing the power of existing and emerging digital channels to acquire new donors, retain and re-engage existing donors, and build new audiences of involved supporters and prospects.
Kim Abuelhaj
Senior Director, Annual Giving
GLAAD
Kim has 10+ years of fundraising experience, mainly in the direct marketing vertical, helping raise nearly $17 million for nonprofits nationwide. My expertise is in developing effective cross-channel strategy and building strong annual giving programs based on donor loyalty.
Session format
60-minute session
Session location
In Denver
Date and time
April 13, 2023
1:45 pm-2:45 pm MT
Room
Mile High Ballroom 3A
Who should attend?
Digital and direct mail fundraising professionals (and the multichannel unicorns!)
