60 minute session | Program

1,000 microsites? No prob. Affiliates expand reach with platform as a service

Nonprofits — especially large, multi-affiliate, multi-program, multi-partnership nonprofits — have a lot of content to manage. There is a heavy lift on HQ digital, communications, and program staff to maintain visual and voice constancy. Affiliates and partners spend a lot of time and money creating one-off sites that don’t fully meet their needs. Nonprofit HQs can build stronger relationships with affiliates and partners by providing their website as a custom platform as a service (PaaS).

With a real-world case study, we present on the strategic vision, goals, and impact of a PaaS. We define the considerations required to successfully deliver a PaaS program: cost and price, scaling, staffing, and program and governance requirements.

First learning outcome

The digital & messaging problem statements HQ face with affiliates and program partnerships

Second learning outcome

The opportunities of building and offering a PaaS as a part of affiliate/partnership programs

Third learning outcome

The components required for successfully building and maintaining a PaaS offering


Andy VanderLinde
Andy VanderLinde

Director of Product


As the director of product management for Echo&Co, Andy leads the strategy, development, and management of accessible, inclusive products and services. She works with clients to nurture collaborative partnerships that align end-user goals with stakeholder priorities to create innovative, beautiful, inclusive, and impactful products. Andy came to Echo&Co by way of the social services sector then digital design agencies. She’s run the gamut of product management from service products for low-income youth to AI-powered chatbots for enterprises. With a master's in international development, Andy is an advocate for inclusion and participation of internal and external stakeholders in the definition and creation of products.
Kimiko Vecchione
Kimiko Vecchione

Director, Client Experience


As Director of Client Experience and Managing Director, Kimiko is responsible for ensuring that Echo&Co’s projects are running smoothly and clients are satisfied with the work produced by the team. She oversees all aspects of the client experience which include strategic direction, coordination and supervision of engagement delivery and operations. Kimiko is passionate about delivering digital solutions for our clients that align with their greater mission and objectives. Kimiko has worked in technology focused professional services for more than 15 years. She’s worked on a broad range of projects, including large scale enterprise applications and content focused website redesigns. She has had the opportunity to work with many clients, including ASAE, The Bill & Melinda Gates Foundation, the Defense Information Security Agency, Dell Services, Genzyme Genetics, Pew Charitable Trusts, TJX, and many more. Kimiko has a BS in Economics-Finance from Bentley University. She loves spending time with family, traveling, exploring new restaurants and lives in Massachusetts, with her husband and son.
Sam Johnson

Senior Director Digital Technology and Marketing


Bill Brown
Bill Brown

Director of Product Strategy & Design


Bill is a digital product designer focusing on web usability and accessibility in the nonprofit sector. He has had the opportunity to work with many clients, including the ASPCA, Easterseals, Greenpeace, the NEA, and Operation Smile.
Jessalyn Kiesa

Session format

60-minute session

Session location

In Denver

Date and time

April 12, 2023

1:30 pm-2:30 pm MT

Who should attend?

Digital & communications teams
Manager of websites & affiliate relationships
Leaders of associations
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