Nonprofits — especially large, multi-affiliate, multi-program, multi-partnership nonprofits — have a lot of content to manage. There is a heavy lift on HQ digital, communications, and program staff to maintain visual and voice constancy. Affiliates and partners spend a lot of time and money creating one-off sites that don’t fully meet their needs. Nonprofit HQs can build stronger relationships with affiliates and partners by providing their website as a custom platform as a service (PaaS).
With a real-world case study, we present on the strategic vision, goals, and impact of a PaaS. We define the considerations required to successfully deliver a PaaS program: cost and price, scaling, staffing, and program and governance requirements.
During this fast-paced session, you will hear about ways to raise more money for your organization that are so easy you’ll wish you’d have done them sooner. These tips apply to online and offline fundraising, are things that are quick to implement and incorporate into your fundraising strategy, and require minimal resources and investment—especially compared to the results they will deliver. This session is presented by a fellow nonprofit fundraiser/communicator/wearer-of-all-hats who has implemented these tactics and raised more money as a result. You will also have a chance to learn from other session participants about simple ways they have boosted their fundraising efforts.
If your donors’ relationships are with you as an organization, why do so many organizations think about digital and direct mail relationships separately? This fast-paced session will explore a variety of ways to deepen your own integration efforts — including creative, messaging, timing, segmentation, and even new technologies. For each tactic, we will showcase a real-world example. We hope to inspire you with some new ideas to bring back to your organization after NTC!
Does your organization have a defined vision to grow your programs and scale your impact? What about a tech roadmap and fundraising plan to get you there? If not, this session is for you.
In this session, you will hear from a nonprofit team and their technology partner on how to build an actionable and achievable plan to scale your organization’s programmatic impact.
What we will do together:
For over a decade, the Human Rights Campaign has been using the power of text to connect with its base of supporters to create real change and raise money. In this case study, you will walk away with knowledge about how a broadcast text program can help you with local advocacy, national rapid response outreach, get out the vote efforts, and raise money at key moments.
Participants will leave this session with an understanding of how they too can use the power of broadcast texting to support their mission, raise awareness, and money.
It goes without saying that the last couple of years has forced organizations to shift their overall marketing strategies, and nonprofits are no exception!
To adapt to this evolution, your approach to engaging new and prospective members through SEO, SEM, and other digital marketing tactics has to change as well. This session will help you reimagine your marketing by assessing your current martech stack and strategies, and seeing where there may be opportunities to evolve.
We’ll review the five most anticipated digital marketing strategies in 2023, and how to harness the power of the latest digital tools to positively impact your organization’s engagement and acquisition efforts.
The right nonprofit CRM can revolutionize your donor management and fundraising. But it can be intimidating to match the technology with what you need. How can you go about navigating the world of nonprofit CRMs and cut through the clutter to know which is the best match?
Join Christina Jones of Hope Media Group; Dana Bunke, formerly of Wounded Warrior Project and now with Easter Seals; and John Coogan, CharityEngine’s Senior Director of Product Solutions, as they show nonprofits common pitfalls to avoid and how to look beyond the sales hype to find the right system.
Whether you’re investing in technology for the first time or looking to make a change, these insider tips will make you a smarter shopper.
As your nonprofit organization grows, it becomes imperative to have an effective disaster recovery strategy to help protect your organization in the event of natural disasters, human error, and cybersecurity attacks.
Join our disaster recovery experts as they share the top 5 things that your nonprofit organization needs to know about disaster recovery, including key components your disaster recovery solution needs to have, the differences between backups and disaster recovery, and how effective disaster recovery solutions can protect your organization against ransomware.
We want to reach as wide an audience as possible within our target. Roughly 15% of the world identifies as disabled, with the percentage being much higher when you count temporary disabilities (broken wrist) or situational disabilities (watching a video in a loud space).
What about forms that ask for unnecessary information? Abandonment is high when forms frustrate users.
That’s money and attention lost. Why frustrate or offend users when it’s so easy to be inclusive?
Beyond the obvious fixes such as font size and color contrast, this session will cover 5 main areas in which your marketing can be more accessible, including:
Pathways to Education is a nonprofit with a mission of breaking the cycle of poverty through education. During the pandemic, the needs of their communities changed dramatically and the program delivery needed to evolve.
Through a partnership with Venture 2 Impact, the organizations adopted a human-centered approach for re-imagining the way insights from youth are consistently collected to reflect an intimate and deep understanding of their day-to-day experiences. Through online consultations, ethnographic interviews, concept shaping sessions, and design labs the organizations were able to find more engaging ways to get feedback from youth and develop an MVP to consistently collect data.
Do facts or stories inspire donations? What’s working in sub lines right now? Does an interstitial page increase or decrease response? Can we finally settle the renew vs donate question? This session will present the latest tests in landing page optimization, email, fundraising asks, ad creative, copywriting, and much MUCH more in a guaranteed-not-to-bore session. The format is hella simple and a whole lot of fun: We’ll present a test. You guess the winner. We’ll present the results. Repeat! Keep your score as we go, and there will be prizes for the most triumphant testing whizzes. Along the way, we’ll share tons of non-profit examples, and drop in useful tips and tools for making your organization’s testing program the best it can be!
How Can I Change The World When I Can’t Remember My Password?
Our work life has changed, but our systems have yet to catch up. Learn to seamlessly slide between working from home and in the office without belabouring the process, without losing time shifting from one workspace to the other, or without losing documents, momentum, styles, and systems of work. Using 8 steps, create an information managing system for the hybrid work model, which is mindful and respectful of each person and department, and retains your organization’s knowledge, saves time, and money. Just because an account was opened on a Tuesday, doesn’t mean the password should be Tuesday22!
If you’re thinking about upgrading your website in the next few years, this session will save you time, money, and headaches. After 20+ years of helping organizations of all sizes design and build websites, we have identified eight common pitfalls that you may not have considered—oversights or misunderstandings that can sink a website redesign. Sidestepping these challenges now, before you’ve even begun, will make your entire website project more successful and—dare we say it?—fun.
In this session, we’ll explore each of the eight questions you should answer to keep your sanity and budget in line.
Our award-winning app, Food Rescue Hero, has mobilized 34,000 volunteers across the country to rescue more than 100 million pounds of food. Here’s how we used human-centered design to develop an effective system that works for recipients, volunteers, and donors alike.
We all want to improve our social media so we can do more good. There’s a lot of guidance out there on how, but, this expert advice can feel like it doesn’t apply to us or is just beyond our capacity. There’s another way. Nonprofits can use data, available freely through social media platforms, to develop a strategy that fits their audience and is more resilient in the face of ever-changing algorithms. Attendees will get tips for running first social media experiments and learn how to convince your supervisors that this is worthwhile. With a data-informed approach, social media managers (and those who happen to have social media fall on their plate) can ensure that their social media is making the most impact while not overtaxing them.
Does your nonprofit collect personal information or potentially sensitive data from clients or staff? Are you aware of recent legislation making it more important than ever to protect your data and your systems?
In this privacy primer for nonprofits you will learn about:
How can you build dashboards that actually get used? This session will focus on design principles and other strategies to make dashboards more actionable, accessible, and beautiful. I will share a various examples of successful and not-so-successful dashboards. Together we will breakdown what works and what doesn’t. Participants will leave with a set of principles for designing dashboards that people actually look forward to using.
This workshop will start with a side by side comparison of features for the two major platforms that offer free advertising grants to nonprofits. There will be a short presentation on new features and changes in the Google Ad Grant, then an introduction to the new Microsoft Ad Grant and a breakdown of how it differs from Google's program. You'll learn the relative strengths and benefits of each, and the technical, policy and demographic differences.
The second half of the session will be a group discussion about strategy, so bring your own examples and experiences to share. We can talk about your nonprofit, your advertising goals, and which platform and which techniques might best meet them. We'll discuss real-life examples of performance metrics and why the results for the same nonprofit might be so different on each platform.
Join our fun and fast-paced overview of one of the foundations of nonprofit technology project management. Nichole Bui, VP at AEM Commercial, will review the key skills and approaches that are needed for more efficient and effective projects.
Audubon’s Bird Migration Explorer reveals for the first-time the movement of millions of birds in one elegant, insightful app, connecting places and people across the Western hemisphere through our shared neighbors: migrating birds. National Audubon Society and its technology partners—Blue Raster, Esri, and Postlight—will share their four-year journey from vision to launch: wrangling hundreds of data sources, designing a stack to make meaning out of massive spatial data, and iterating the front-end to best serve users. Success was predicated on the strength of partnerships. You will hear how shared vision, consistent dialogue, and deep-seated commitment reinforced the foundation from which this ground-breaking app took flight.