A content model defines the structure of your web content. It details the types of content you have, the copy and assets that comprise them, and the relationships between them. It is the wizard behind the curtain that impacts your website’s ease of use, content’s ability to stay on brand, to tell a story, to integrate or power outside services, and to be responsive.
This 60-minute session explores the concept of content modeling, shares examples, discusses implications, and showcases latest trends that offer notable impact on how you can craft your content and deliver your stories through the web.
- Overview of content modeling
- How content strategy, curation, and modeling influence each other
- Examples and suggestions of how to content model
- An approach for using flexible content blocks to model and create content that is a powerful shift in how stories can be crafted on a website
Who should attend:
Anyone working to create, prepare, and deliver web content: Content Managers, Strategists, Communications Staff, Technologists, and Storytellers.