Webinar: Using Matterness to Increase Donor Loyalty & Community Engagement

It’s that time of year—organizations are desperately competing to activate their members and recruit new donors. How can you break through the noise? It’s all about Matterness.  

Matterness is a way to make your people feel known, acknowledged, and invited to participate in efforts. Passive audiences become active and passionate supporters, who then become your best ambassadors by making sure that your people out there feel like they matter to you.

When you implement Matterness, your stakeholders become active, powerful agents on your behalf, and donors and doers renew and stay longer. Supporters enthusiastically contribute their knowledge, networks, and funds to support your cause.  And all that makes it easier for you to do more with fewer resources!

Join us for this webinar to think about how you can put Matterness into practice.

Key Takeaways:

  1. An understanding of how to use Matterness principles for effective network leadership
  2. How to use Matterness to move from working at passive audiences to working with active co-creators
  3. Specific next steps for building your Matterness-infused year-end campaign

This webinar is part of NTEN’s Member Appreciation Month (MAM). During MAM, NTEN Members receive free webinars all month long, plus special giveaways and prizes. Join NTEN and take part in the celebration and savings.

Speaker: Debra Askanase
Debra Askanase is the founder and Digital Engagement Strategist at Community Organizer 2.0, a digital and social media consulting firm to nonprofit organizations specializing in online strategy and engagement. She is also a partner in Matterness Consulting with author and social media strategist Allison Fine. In both ventures, Debra translates her passion for digital engagement, making stakeholders known, heard, and valued into creating a better world through online engagement. Prior to opening Community Organizer 2.0, Debra worked at many nonprofit organizations in the Boston area, originally as a community organizer and later as a program director, and executive director. Debra is now on faculty at Marlboro College Graduate School. She tweets as @askdebra.
Speaker: Allison Fine
Allison is an activist and author studying and writing about the intersection of social media and social change. She is the author of the award-winning book Momentum: Igniting Social Change in the Connected Age (Wiley & Sons, 2006). She is also a Senior Fellow on the Democracy Team at Demos: A Network for Change and Action in New York City. In 2008, she published a paper on young people and activism commissioned by the Case Foundation call Social Citizensbeta, and edited a collection of essays, Rebooting America, about transformative ways to reinvent 21st century democracy using new media tools. Her new book co-authored with Beth Kanter, The Networked Nonprofit, will be published by Wiley & Sons in 2010. Allison hosts a monthly podcast for the Chronicle of Philanthropy called Social Good and writes her own blog, A. Fine Blog.