This webinar is the third of a 3 part series on Getting Supporters to the top of the Ladder of Engagement
Check out parts 1 and 2:
Finding new supporters is hard, converting them into advocates & donors is even harder, and re-engaging them is the holy grail. In the final segment of our series, we’ll talk about the different strategies organizations use to keep their donors engaged over the long haul and maximize their lifetime value, from renewing members and monthly donor plans to planned giving and estate gifts.
About the Presenter
Lawrence is a web marketing expert with more than 12 years experience leveraging technology and new media to promote programs and campaigns for public education, cause marketing and advocacy. As Nonprofit Community Manager at Change.org, Lawrence works with organizations to increase the impact of their advocacy by leveraging the campaigning tools and educational resources of the world’s largest petition platform.